Active-Ice, Inc.
How we got $2.7M
Based on its 15 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 26 years (since 2000)
From public records and the company's website, not a statement that it's for sale.
What they do
Active Ice makes smart cold therapy wraps and gel pack systems for post-surgical and injury recovery, sold to medical facilities, clinicians, trainers, and patients.
From the company's website. Industry: Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers.
Customers & suppliers
Customers
- University of Oklahoma · named on its website
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- HEARTS FOR HEARING FOUNDATION · Oklahoma City, 30 mi · $22.1M
- Mercy Therapy Services - Watonga · Watonga, 73 mi · $14.2M
- SOUTEHR PLAINS TREATMENT SERVICES, INC. · Norman, 8 mi · $12.2M
- THERAPY LINK, INC · Norman, 3 mi · $10.1M
- The Joint Chiropractic · Lawton, 72 mi · $10.0M
- OKLAHOMA BAPTIST UNIVERSITY · Shawnee, 30 mi · $76.0M
- SOUTHERN NAZARENE UNIVERSITY · Bethany, 26 mi · $72.1M
- OKLAHOMA CHRISTIAN UNIVERSITY, INC. - NONPROFIT (NO BUSINESS · Oklahoma City, 30 mi · $71.2M
- SANTA FE SOUTH SCHOOLS, INC. · Oklahoma City, 18 mi · $58.3M
- DOVE SCHOOLS INC. · Oklahoma City, 27 mi · $44.0M
Estimated value over time
▲ 40% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| ACTIVE-ICE, INC. this business | $10.3M | — |
| WYNN SHIELD, INC Norman · 8 employees | $8.5M | 0.0 mi |
| VISIDEV LLC Norman · 1 employees | $2.5M | 2.7 mi |
| MEDICAL MART INC Norman · 4 employees | $4.7M | 4.0 mi |
| ADVANCED PROCESSING TECHNOLOGY, INC. Norman · 8 employees | $15.6M | 4.4 mi |
| EXECUTION MEDICAL LLC Washington · 2 employees | $2.8M | 4.7 mi |
| HARRIS DISCOUNT DENTAL SUPPLY INC Norman · 1 employees | $1.2M | 5.6 mi |
The full calculation
| Employees reported to the SBA | 15 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $13.4M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $6.1M |
| Estimate: the two combined (geometric mean) | $10.3M |
| EBITDA margin (industry, adjusted for size) | 7% |
| EBITDA = revenue × margin | $757K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $2.7M |
| Multiple for this size and industry | 3.6× |
| Value range | $1.4M – $3.7M |
| Revenue range | $6.8M – $11.7M |
| EBITDA range | $498K – $863K |
| Industry (NAICS) | Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingLiberty National BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Liberty National Bank PPP 2020 | All 430 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/7/2020 | first | $104K | 15 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Active-Ice, Inc.
Active-Ice, Inc. is a medical, dental, and hospital equipment and supplies merchant wholesalers company in Norman, Oklahoma, in business since 2000. Its estimated annual revenue is about $10.3M, with roughly $757K of EBITDA. It has about 15 employees. Its estimated business value is $2.7M (likely range $1.4M–$3.7M).
Common questions
- Who owns Active-Ice, Inc.?
- The owner of Active-Ice, Inc. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Active-Ice, Inc. make?
- SeeBITDA estimates Active-Ice, Inc.'s annual revenue at about $10.3M (likely between $6.8M and $11.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Active-Ice, Inc. worth?
- About $2.7M, roughly 3.6× its estimated EBITDA of $757K, typical for a medical, dental, and hospital equipment and supplies merchant wholesalers company its size. Likely range: $1.4M–$3.7M.
- How many employees does Active-Ice, Inc. have?
- About 15, as reported on its PPP loan.
- When was Active-Ice, Inc. founded?
- Active-Ice, Inc. has been in business since 2000.