All Things Cake LLC
How we got $477K
Based on its 8 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 17 years (since 2009)
From public records and the company's website, not a statement that it's for sale.
What they do
All Things Cake is a custom cakery and DIY decorating studio in Tulsa, offering custom cakes, cookies, decorating classes and DIY events. It serves clients planning weddings, birthdays and other celebrations.
From the company's website. Industry: Supermarkets and Other Grocery Retailers (except Convenience Retailers).
Estimated value over time
▲ 33% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| ALL THINGS CAKE LLC this business | $3.9M | — |
| JUST DOUGH IT, LLC Tulsa · 5 employees | $2.2M | 2.4 mi |
| SUPERMERCADOS MORELOS, LLC Tulsa · 18 employees | $9.6M | 3.0 mi |
| FUEL RIGHT LLC Tulsa · 16 employees | $3.1M | 3.5 mi |
| SPEEDY'S LLC Broken Arrow · 50 employees | $20.4M | 3.6 mi |
| OK ASIAN MARKET LLC Tulsa · 1 employees | $659K | 4.0 mi |
| MINUTE MART INC. Tulsa · 9 employees | $4.2M | 4.0 mi |
The full calculation
| Employees reported to the SBA | 8 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $3.2M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $3.6M |
| Estimate: the two combined (geometric mean) | $3.9M |
| EBITDA margin (industry, adjusted for size) | 6% |
| EBITDA = revenue × margin | $238K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $477K |
| Multiple for this size and industry | 2× |
| Value range | $251K – $653K |
| Revenue range | $2.6M – $4.4M |
| EBITDA range | $157K – $272K |
| Industry (NAICS) | Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“After being laid off from her finance job after the crash, she took a leap of faith, wrote out a business plan, and opened the doors to All Things Cake in March 2010.”
Advisors
- BankingProsperity BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Prosperity Bank PPP 2020, PPP 2021 | All 748 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/29/2020 | first | $37K | 7 |
| 3/4/2021 | second | $38K | 8 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About All Things Cake LLC
All Things Cake LLC is a supermarkets and other grocery retailers (except convenience retailers) company in Tulsa, Oklahoma, in business since 2009. It is owned by Janette Stenstrom (Owner and Founder). Its estimated annual revenue is about $3.9M, with roughly $238K of EBITDA. It has about 8 employees. Its estimated business value is $477K (likely range $251K–$653K).
Common questions
- Who owns All Things Cake LLC?
- All Things Cake LLC is owned by Janette Stenstrom (Owner and Founder), according to public sources such as the company's website or filings.
- How much revenue does All Things Cake LLC make?
- SeeBITDA estimates All Things Cake LLC's annual revenue at about $3.9M (likely between $2.6M and $4.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is All Things Cake LLC worth?
- About $477K, roughly 2× its estimated EBITDA of $238K, typical for a supermarkets and other grocery retailers (except convenience retailers) company its size. Likely range: $251K–$653K.
- How many employees does All Things Cake LLC have?
- About 8, as reported on its PPP loan.
- When was All Things Cake LLC founded?
- All Things Cake LLC has been in business since 2009.