Auburn Cord Duesenberg Co
How we got $454K
Based on its 14 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 88 years (since 1938)
- Family in the business (Glenn Pray, Owner (acquired the company in the early 1960s))
From public records and the company's website, not a statement that it's for sale.
What they do
Auburn Cord Duesenberg Co. is a Broken Arrow, OK shop that restores, services and sells parts for Auburn, Cord and Duesenberg automobiles, serving owners and collectors of these vintage cars.
From the company's website. Industry: Automotive Parts, Accessories, and Tire Retailers.
Estimated value over time
▲ 31% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▲ 7% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 14 | $3.1M |
| 2022 | Form 5500 | 9 | $2.0M |
| 2023 | Form 5500 | 9 | $2.0M |
| 2024 | Form 5500 | 11 | $2.4M |
| 2025 | Form 5500 | 15 | $3.3M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| AUBURN CORD DUESENBERG CO this business | $4.5M | — |
| 2C911, LLC Broken Arrow · 1 employees | $438K | 0.2 mi |
| Apollo Engineering Company Broken Arrow | $2.3M | 0.2 mi |
| MALCHI AUTO. EQUIP. SUPPLY INC. Broken Arrow · 4 employees | $2.2M | 0.2 mi |
| Woltjer Engines Broken Arrow | $2.3M | 0.2 mi |
| O'Reilly Auto Parts Broken Arrow | $2.3M | 0.3 mi |
| AutoZone Broken Arrow | $2.3M | 0.5 mi |
The full calculation
| Employees reported to the SBA | 14 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $4.8M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $3.3M |
| Estimate: the two combined (geometric mean) | $4.5M |
| EBITDA margin (industry, adjusted for size) | 5% |
| EBITDA = revenue × margin | $227K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $454K |
| Multiple for this size and industry | 2× |
| Value range | $239K – $621K |
| Revenue range | $3.0M – $5.2M |
| EBITDA range | $149K – $259K |
| Industry (NAICS) | Automotive Parts, Accessories, and Tire Retailers (441310) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Most recently Glenn’s Grandson and Doug’s son, Adam Pray, has taken over the operations of the company to become the 3rd generation of Prays to lead the Auburn-Cord-Duesenberg Company.”
Leadership
- DWDallas WinslowOwner (purchased the company in 1938) · Company website · source
- GPGlenn PrayOwner (acquired the company in the early 1960s) · Company website · source
- DPDoug PrayLeader (led the company after Glenn Pray's death) · Company website · source
Advisors
- BankingAVB Bank, Grand BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| AVB Bank PPP 2020 | All 309 borrowers → |
| Grand Bank PPP 2021 | All 407 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/7/2020 | first | $78K | 11 |
| 5/1/2021 | second | $73K | 14 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Auburn Cord Duesenberg Co
Auburn Cord Duesenberg Co is an automotive parts, accessories, and tire retailers company in Broken Arrow, Oklahoma, in business since 1938. It is owned by Adam Pray (Leader (took over company operations)). Its estimated annual revenue is about $4.5M, with roughly $227K of EBITDA. It has about 15 employees. Its estimated business value is $454K (likely range $239K–$621K).
Common questions
- Who owns Auburn Cord Duesenberg Co?
- Auburn Cord Duesenberg Co is owned by Adam Pray (Leader (took over company operations)), according to public sources such as the company's website or filings.
- How much revenue does Auburn Cord Duesenberg Co make?
- SeeBITDA estimates Auburn Cord Duesenberg Co's annual revenue at about $4.5M (likely between $3.0M and $5.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Auburn Cord Duesenberg Co worth?
- About $454K, roughly 2× its estimated EBITDA of $227K, typical for a automotive parts, accessories, and tire retailers company its size. Likely range: $239K–$621K.
- How many employees does Auburn Cord Duesenberg Co have?
- About 15, from its 2025 retirement-plan filing.
- When was Auburn Cord Duesenberg Co founded?
- Auburn Cord Duesenberg Co has been in business since 1938.