Bob Howard German Imports LLC
How we got $43.0M
Based on 225 employees on its 2025 401(k) filing.
What we know
Estimated value over time
▲ 154% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▲ 105% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 110 | $107.3M |
| 2020 | Form 5500 | 146 | $142.4M |
| 2021 | Form 5500 | 146 | $142.4M |
| 2022 | Form 5500 | 179 | $174.6M |
| 2023 | Form 5500 | 185 | $180.4M |
| 2024 | Form 5500 | 209 | $203.9M |
| 2025 | Form 5500 | 225 | $219.5M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| BOB HOWARD GERMAN IMPORTS LLC this business | $231.2M | — |
| Volvo Cars Oklahoma City Oklahoma City | $9.1M | 0.0 mi |
| Sprinter of Oklahoma City Oklahoma City | $9.1M | 0.1 mi |
| BOB HOWARD JV, LLV Edmond · 24 employees | $27.2M | 0.2 mi |
| Cooper Direct Auto Edmond | $9.1M | 0.2 mi |
| Jackie Cooper MINI Oklahoma City | $9.1M | 0.2 mi |
| M&N DEALERSHIPS, LLC Edmond · 61 employees | $59.8M | 0.2 mi |
The full calculation
Brought up to date: prices are 10% higher than in the benchmark's year, both included above.
| Estimated value = EBITDA × typical sale multiple | $43.0M |
| Multiple for this size and industry | 5.2× |
| Value range | $27.5M – $77.5M |
| Employees in its retirement plan (2025 Form 5500) | 225 |
| Industry revenue per employee | $975K |
| Revenue = employees × revenue per employee | $231.2M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $8.3M |
| For comparison: employees reported for PPP (2020) | 110 |
Uses the newest headcount we have: participants in the company's retirement plan from its Form 5500 filing with the Department of Labor. Plans can leave out part-timers and new hires, so the range leans higher than the estimate.
| Revenue range | $185.0M – $346.8M |
| EBITDA range | $6.6M – $12.4M |
| Industry (NAICS) | New Car Dealers (441110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- AccountingSmith And Howard, P.C.Audits its 401(k) plan (2025 filing)
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/6/2020 | first | $1.5M | 110 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Bob Howard German Imports LLC
Bob Howard German Imports LLC is a car dealers company in Edmond, Oklahoma. Its estimated annual revenue is about $231.2M, with roughly $8.3M of EBITDA. It has about 225 employees. Its estimated business value is $43.0M (likely range $27.5M–$77.5M).
Common questions
- Who owns Bob Howard German Imports LLC?
- The owner of Bob Howard German Imports LLC isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Bob Howard German Imports LLC make?
- SeeBITDA estimates Bob Howard German Imports LLC's annual revenue at about $231.2M (likely between $185.0M and $346.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Bob Howard German Imports LLC worth?
- About $43.0M, roughly 5.2× its estimated EBITDA of $8.3M, typical for a car dealers company its size. Likely range: $27.5M–$77.5M.
- How many employees does Bob Howard German Imports LLC have?
- About 225, from its 2025 retirement-plan filing.