SeeBITDAOklahoma

Broce Manufacturing, Inc

Construction Machinery Manufacturing
  • 1818 W LINDSEY ST, Norman, OK
  • 2 locations
  • Since 1990
  • NAICS 333120
Estimated valueMedium confidence
$52.7M
$27.8Mlikely range$72.2M
About 6.8× its yearly profit, typical for a company this size in its industry.
Revenue
$74.4M
a year
Profit (EBITDA)
$7.8M
10% of revenue
Employees
117
reported in 2020
Leadership
Owner not found yet
We haven't found the owner in public records
Some signs of a sale

How we got $52.7M

Based on its 117 employees and its payroll, both reported for PPP in 2020 and brought up to date.

117 employees × $560K each$65.5M
PPP payroll ÷ payroll's usual share of revenue$65.1M
Shown toward the top of its range×1.14
Revenue$74.4M
× 10% profit margin$7.8M
× 6.8 sale multiple = value$52.7M

· Own this business? Correct these figures

What we know

PPP loan, 2020
401(k) filing, 2025
No reported financials
No website found
Owner not found
2 locations found
Trucking registration (FMCSA)

Signs of a sale Some signs of a sale

  • In business 36 years (since 1990)

From public records and the company's website, not a statement that it's for sale.

Estimated value over time

▲ 4% since 2020
$0$35.9M$71.8M2020202120222023202420252026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Employees over time

▼ 3% since 2020
0100200202020212022202320242025117114
401(k) / retirement-plan participantsEmployees reported for PPP
Show as table
YearSourceEmployeesEst. revenueEst. EBITDA
2020PPP loan117$46.7M$4.9M
2020Form 550081$32.3M$3.4M
2021Form 550083$33.1M$3.5M
2022Form 5500100$39.9M$4.2M
2023Form 5500105$41.9M$4.4M
2024Form 5500119$47.5M$5.0M
2025Form 5500114$45.5M$4.7M

Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
BROCE MANUFACTURING, INC
this business
$74.4M$7.8M—
MID CONTINENT WELL LOGGING SERVICE INC.
Norman · 46 employees
$34.8M$3.6M1.8 mi
MARPLE PETROLEUM, LLC
Norman · 2 employees
$1.1M$173K2.9 mi
OILFIELD AUTOMATION LLC
Norman · 3 employees
$1.9M$286K3.3 mi
TRYTON TOOLS US INC
Norman · 18 employees
$14.9M$1.7M3.9 mi
IRONWOLF MANUFACTURING LLC
Noble · 8 employees
$4.5M$621K8.0 mi
GRIFFITH PETROLEUM SERVICES, INC
Newcastle · 1 employees
$955K$173K8.7 mi

The full calculation

Employees reported to the SBA117
Revenue from headcount (employees × revenue per employee for companies this size)$65.5M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$65.1M
Estimate: the two combined (geometric mean)$74.4M
EBITDA margin (industry, adjusted for size)10%
EBITDA = revenue × margin$7.8M

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$52.7M
Multiple for this size and industry6.8×
Value range$27.8M – $72.2M
Revenue range$49.0M – $84.9M
EBITDA range$5.1M – $8.8M
Industry (NAICS)Construction Machinery Manufacturing (333120)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Advisors

  • BankingArmstrong BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

Armstrong Bank
PPP 2020
All 1,355 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/4/2020first$1.4M$1.4M117Armstrong Bank

2 locations

1818 W LINDSEY STNormanThis listing
201 W Oklahoma AveFairviewView

Revenue, profit and value are for the whole company.

Public records

DOT motor carrier
USDOT 383144 · hazmat
Trucks (power units)4
Drivers8
Miles (2026)40,433
Registered with DOT1990

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Broce Manufacturing, Inc

Broce Manufacturing, Inc is a construction machinery manufacturing company in Norman, Oklahoma, in business since 1990. Its estimated annual revenue is about $74.4M, with roughly $7.8M of EBITDA. It has about 114 employees. Its estimated business value is $52.7M (likely range $27.8M–$72.2M). It has 2 locations.

Common questions

Who owns Broce Manufacturing, Inc?
The owner of Broce Manufacturing, Inc isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
How much revenue does Broce Manufacturing, Inc make?
SeeBITDA estimates Broce Manufacturing, Inc's annual revenue at about $74.4M (likely between $49.0M and $84.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Broce Manufacturing, Inc worth?
About $52.7M, roughly 6.8× its estimated EBITDA of $7.8M, typical for a construction machinery manufacturing company its size. Likely range: $27.8M–$72.2M.
How many employees does Broce Manufacturing, Inc have?
About 114, from its 2025 retirement-plan filing.
When was Broce Manufacturing, Inc founded?
Broce Manufacturing, Inc has been in business since 1990.