SeeBITDAOklahoma

Candid Color Systems, Inc.

Commercial Printing (except Screen and Books)
  • 1300 Metropolitan Ave, Oklahoma City, OK
  • Since 1995
  • NAICS 323111
Estimated valueMedium confidence
$14.3M
$7.5Mlikely range$19.6M
About 5.5× its yearly profit, typical for a company this size in its industry.
Revenue
$29.9M
a year
Profit (EBITDA)
$2.6M
9% of revenue
Employees
88
reported in 2020
Leadership
Jack Counts, Jr.
President · source · confirmed by 2 sources · LinkedIn
Some signs of a sale
Has a management team. Someone besides the owner runs part of the business, which buyers pay more for.

How we got $14.3M

Based on its 88 employees and its payroll, both reported for PPP in 2020 and brought up to date.

88 employees × $250K each$22.0M
PPP payroll ÷ payroll's usual share of revenue$31.3M
Shown toward the top of its range×1.14
Revenue$29.9M
× 9% profit margin$2.6M
× 5.5 sale multiple = value$14.3M

· Own this business? Correct these figures

Estimated value over time

▼ 7% since 2020
$0$25.6M$51.2M202020212022202320242026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Employees over time

▲ 140% since 2020
01252502020202120222023202488211
401(k) / retirement-plan participantsEmployees reported for PPP
Show as table
YearSourceEmployeesEst. revenueEst. EBITDA
2020PPP loan88$15.8M$1.4M
2020Form 550098$17.6M$1.5M
2021Form 5500187$33.6M$2.9M
2022Form 5500205$36.9M$3.2M
2023Form 5500179$32.2M$2.8M
2024Form 5500211$37.9M$3.3M

Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.

What we know

PPP loan, 2020
401(k) filing, 2024
No reported financials
Company website
Owner named

Signs of a sale Some signs of a sale

  • In business 31 years (since 1995)
  • No family successor named on its website

From public records and the company's website, not a statement that it's for sale.

What they do

Candid Color Systems is a professional photo lab offering software, marketing tools and print products to volume photographers, including sports, event and school photographers.

Products & services
Photo marketing solutionsEmail & Text MarketingViewFirst MarketingOnline Pre Pay with Photo VouchersFacial RecognitionNo-Hassle TaxesShippingCOREPhotoMatchNowCandidQuicPicsPrinting API
Markets served
sportseventsdanceschool photographyhigh-volume operationsschoolssports leaguesphotographers
Service area
48 states

From the company's website. Industry: Commercial Printing (except Screen and Books).

Customers & suppliers

Customers

  • Legends Sports Photography · named on its website
  • Spiraling Kids Photography · named on its website

Possible customers nearby

The largest businesses within about 60 miles in the markets its website says it serves.

Schools & training

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
CANDID COLOR SYSTEMS, INC.
this business
$29.9M$2.6M—
QUIK PRINT OF OKLAHOMA CITY, INC
Oklahoma City · 58 employees
$17.8M$1.7M0.2 mi
QUIK PRINT OF STILLWATER LLC
Oklahoma City · 3 employees
$631K$95K0.2 mi
OKLAHOMA VISUAL GRAPHICS, LLC
Oklahoma City · 15 employees
$3.8M$440K0.5 mi
Okc Digital
Oklahoma City
$2.2M$387K0.9 mi
DPM GROUP
Oklahoma City · 17 employees
$5.3M$564K0.9 mi
REFLECTIVE EDGE SCREEN PRINTING, INC.
Oklahoma City · 14 employees
$2.5M$286K1.4 mi

The full calculation

Employees reported to the SBA88
Revenue from headcount (employees × revenue per employee for companies this size)$22.0M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$31.3M
Estimate: the two combined (geometric mean)$29.9M
EBITDA margin (industry, adjusted for size)9%
EBITDA = revenue × margin$2.6M

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$14.3M
Multiple for this size and industry5.5×
Value range$7.5M – $19.6M
Revenue range$19.7M – $34.1M
EBITDA range$1.7M – $3.0M
Industry (NAICS)Commercial Printing (except Screen and Books) (323111)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

“With 50 years of experience, Candid Color Systems® is a professional photo lab offering an array of products and services to help you grow and sustain your photography business.”

Advisors

  • AccountingForrestall CPASAudits its 401(k) plan (2024 filing)
  • BankingSimmons BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

Simmons Bank
PPP 2020, PPP 2021
All 789 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/5/2020first$1.2M$1.2M88Simmons Bank
2/20/2021second$1.2M$1.2M82Simmons Bank

Public records

LinkedIn company page
Size as the company lists it
Employees—

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Candid Color Systems, Inc.

Candid Color Systems, Inc. is a commercial printing (except screen and books) company in Oklahoma City, Oklahoma, in business since 1995. It is owned by Jack Counts, Jr. (President). Its estimated annual revenue is about $29.9M, with roughly $2.6M of EBITDA. It has about 211 employees. Its estimated business value is $14.3M (likely range $7.5M–$19.6M).

Common questions

Who owns Candid Color Systems, Inc.?
Candid Color Systems, Inc. is owned by Jack Counts, Jr. (President), according to public sources such as the company's website or filings.
How much revenue does Candid Color Systems, Inc. make?
SeeBITDA estimates Candid Color Systems, Inc.'s annual revenue at about $29.9M (likely between $19.7M and $34.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Candid Color Systems, Inc. worth?
About $14.3M, roughly 5.5× its estimated EBITDA of $2.6M, typical for a commercial printing (except screen and books) company its size. Likely range: $7.5M–$19.6M.
How many employees does Candid Color Systems, Inc. have?
About 211, from its 2024 retirement-plan filing.
When was Candid Color Systems, Inc. founded?
Candid Color Systems, Inc. has been in business since 1995.