Central Ford/New Holland, Inc.
How we got $7.3M
Based on its 31 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 19 years (since 2007)
From public records and the company's website, not a statement that it's for sale.
Estimated value over time
▲ 34% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 71% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 31 | $25.2M |
| 2024 | Form 5500 | 9 | $7.3M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| CENTRAL FORD/NEW HOLLAND, INC. this business | $24.8M | — |
| BRANAN OILFIELD SALES LLC Oklahoma City · 5 employees | $4.3M | 0.3 mi |
| RANDALL FIVE INC Oklahoma City · 18 employees | $15.0M | 0.4 mi |
| M5, INCORPORATED Oklahoma City · 16 employees | $20.1M | 0.5 mi |
| OKC TARP & SUPPLY, INC. Oklahoma City · 8 employees | $7.4M | 0.8 mi |
| SOUTHWEST EQUIPMENT AND FIXTURE CO. L.L.C. Oklahoma City · 6 employees | $7.0M | 1.1 mi |
| HIGH PRESSURE EQUIPMENT INC Oklahoma City · 3 employees | $3.2M | 1.6 mi |
The full calculation
| Employees reported to the SBA | 31 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $28.5M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $16.6M |
| Estimate: the two combined (geometric mean) | $24.8M |
| EBITDA margin (industry, adjusted for size) | 7% |
| EBITDA = revenue × margin | $1.7M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $7.3M |
| Multiple for this size and industry | 4.3× |
| Value range | $3.8M – $10.0M |
| Revenue range | $16.3M – $28.2M |
| EBITDA range | $1.1M – $1.9M |
| Industry (NAICS) | Farm and Garden Machinery and Equipment Merchant Wholesalers (423820) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingYnbPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| YNB PPP 2020, PPP 2021 | All 150 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/15/2020 | first | $226K | 31 |
| 1/17/2021 | second | $238K | 15 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Central Ford/New Holland, Inc.
Central Ford/New Holland, Inc. is a farm and garden machinery and equipment merchant wholesalers company in Oklahoma City, Oklahoma, in business since 2007. Its estimated annual revenue is about $24.8M, with roughly $1.7M of EBITDA. It has about 9 employees. Its estimated business value is $7.3M (likely range $3.8M–$10.0M).
Common questions
- Who owns Central Ford/New Holland, Inc.?
- The owner of Central Ford/New Holland, Inc. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Central Ford/New Holland, Inc. make?
- SeeBITDA estimates Central Ford/New Holland, Inc.'s annual revenue at about $24.8M (likely between $16.3M and $28.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Central Ford/New Holland, Inc. worth?
- About $7.3M, roughly 4.3× its estimated EBITDA of $1.7M, typical for a farm and garden machinery and equipment merchant wholesalers company its size. Likely range: $3.8M–$10.0M.
- How many employees does Central Ford/New Holland, Inc. have?
- About 9, from its 2024 retirement-plan filing.
- When was Central Ford/New Holland, Inc. founded?
- Central Ford/New Holland, Inc. has been in business since 2007.