Cheer It Up LLC
How we got $358K
Based on its 12 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Likely to sell
- In business 30 years (since 1996)
- Founder still runs it after 30 years
From public records and the company's website, not a statement that it's for sale.
What they do
Cheer It Up is a gymnastics and cheer facility in Tahlequah, Oklahoma, offering competitive teams, classes and tumbling for children from toddlers upward.
From the company's website. Industry: Sports and Recreation Instruction.
Estimated value over time
▲ 36% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| CHEER IT UP LLC this business | $564K | — |
| Prevailing Purpose Literacy Center Tahlequah | $681K | 1.6 mi |
| Crossroads Learning Tahlequah | $681K | 2.0 mi |
| RAMOS TKD INC. Tahlequah · 1 employees | $262K | 2.4 mi |
| PAGE FIREARMS TRAINING, LLC Tahlequah · 1 employees | $187K | 2.5 mi |
| NAUTICAL ADVENTURES SCUBA LLC Cookson · 4 employees | $438K | 15.6 mi |
| OKLAHOMA GYMNASTICS ACADEMY, INC. Muskogee · 5 employees | $392K | 22.5 mi |
The full calculation
| Employees reported to the SBA | 12 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $785K |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $312K |
| Estimate: the two combined (geometric mean) | $564K |
| EBITDA margin (industry, adjusted for size) | 24% |
| EBITDA = revenue × margin | $138K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $358K |
| Multiple for this size and industry | 2.6× |
| Value range | $188K – $489K |
| Revenue range | $371K – $643K |
| EBITDA range | $90K – $157K |
| Industry (NAICS) | Sports and Recreation Instruction (611620) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Established in 1996, by Vickie Elliott, CHEER IT UP! is the original, premier facility in Tahlequah, OK for All-Star Competitive cheer, Tumbling, Gymnastics, and Hip Hop Dance.”
Advisors
- BankingArmstrong BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Armstrong Bank PPP 2020, PPP 2021 | All 1,355 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/7/2020 | first | $11K | 12 |
| 1/28/2021 | second | $11K | 12 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Cheer It Up LLC
Cheer It Up LLC is a sports and recreation instruction company in Tahlequah, Oklahoma, in business since 1996. It is owned by Vickie Elliott (Founder). Its estimated annual revenue is about $564K, with roughly $138K of EBITDA. It has about 12 employees. Its estimated business value is $358K (likely range $188K–$489K).
Common questions
- Who owns Cheer It Up LLC?
- Cheer It Up LLC is owned by Vickie Elliott (Founder), according to public sources such as the company's website or filings.
- How much revenue does Cheer It Up LLC make?
- SeeBITDA estimates Cheer It Up LLC's annual revenue at about $564K (likely between $371K and $643K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Cheer It Up LLC worth?
- About $358K, roughly 2.6× its estimated EBITDA of $138K, typical for a sports and recreation instruction company its size. Likely range: $188K–$489K.
- How many employees does Cheer It Up LLC have?
- About 12, as reported on its PPP loan.
- When was Cheer It Up LLC founded?
- Cheer It Up LLC has been in business since 1996.
- Is Cheer It Up LLC for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 30 years (since 1996); founder still runs it after 30 years.