City Produce Company, Inc.
How we got $2.4M
Based on its 38 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Estimated value over time
▲ 33% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 84% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 38 | $10.4M |
| 2020 | Form 5500 | 9 | $2.5M |
| 2021 | Form 5500 | 7 | $1.9M |
| 2022 | Form 5500 | 6 | $1.6M |
| 2023 | Form 5500 | 6 | $1.6M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| CITY PRODUCE COMPANY, INC. this business | $15.8M | — |
| BRIMER, BUTLER & VERNER, CPAS, PC Ardmore · 6 employees | $4.4M | 0.4 mi |
| DHRISH LLC Ardmore · 4 employees | $2.6M | 1.7 mi |
| ALTOM INC Ardmore · 74 employees | $17.5M | 1.9 mi |
| TEXOMA TRUCK CENTER LTD Ardmore · 5 employees | $2.2M | 2.6 mi |
| SINGH SONS INVESTMENT GROUP INC Ardmore · 6 employees | $1.6M | 3.3 mi |
| STAR SONS INVESTMENT GROUP INC Ardmore · 4 employees | $3.0M | 3.3 mi |
The full calculation
| Employees reported to the SBA | 38 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $12.3M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $15.6M |
| Estimate: the two combined (geometric mean) | $15.8M |
| EBITDA margin (industry, adjusted for size) | 5% |
| EBITDA = revenue × margin | $792K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $2.4M |
| Multiple for this size and industry | 3× |
| Value range | $1.3M – $3.3M |
| Revenue range | $10.4M – $18.0M |
| EBITDA range | $521K – $903K |
| Industry (NAICS) | Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingFirst National Bank and Trust Company of ArdmorePPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| First National Bank and Trust Company of Ardmore PPP 2020 | All 457 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/8/2020 | first | $216K | 38 |
About City Produce Company, Inc.
City Produce Company, Inc. is a supermarkets and other grocery retailers (except convenience retailers) company in Ardmore, Oklahoma. Its estimated annual revenue is about $15.8M, with roughly $792K of EBITDA. It has about 6 employees. Its estimated business value is $2.4M (likely range $1.3M–$3.3M).
Common questions
- Who owns City Produce Company, Inc.?
- The owner of City Produce Company, Inc. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does City Produce Company, Inc. make?
- SeeBITDA estimates City Produce Company, Inc.'s annual revenue at about $15.8M (likely between $10.4M and $18.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is City Produce Company, Inc. worth?
- About $2.4M, roughly 3× its estimated EBITDA of $792K, typical for a supermarkets and other grocery retailers (except convenience retailers) company its size. Likely range: $1.3M–$3.3M.
- How many employees does City Produce Company, Inc. have?
- About 6, from its 2023 retirement-plan filing.