SeeBITDAOklahoma

Colley & Company Inc.

Metal Service Centers and Other Metal Merchant Wholesalers
Estimated valueMedium confidence
$8.5M
$4.5Mlikely range$11.6M
About 4.3× its yearly profit, typical for a company this size in its industry.
Revenue
$28.8M
a year
Profit (EBITDA)
$2.0M
7% of revenue
Employees
16
reported in 2020
Leadership
Joe W. Colley
Owner · source · confirmed by 2 sources
Some signs of a sale

How we got $8.5M

Based on its 16 employees and its payroll, both reported for PPP in 2020 and brought up to date.

16 employees × $1.8M each$28.4M
PPP payroll ÷ payroll's usual share of revenue$22.5M
Shown toward the top of its range×1.14
Revenue$28.8M
× 7% profit margin$2.0M
× 4.3 sale multiple = value$8.5M

· Own this business? Correct these figures

Estimated value over time

▲ 24% since 2020
$0$4.9M$9.8M20202026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

What we know

PPP loan, 2020
No 401(k) filing
No reported financials
Company website
Owner named
Trucking registration (FMCSA)

Signs of a sale Some signs of a sale

  • In business 69 years (since 1957)
  • Family in the business (Reid Colley, Sales Force - Oklahoma West of I-35)

From public records and the company's website, not a statement that it's for sale.

What they do

Colley & Company Inc. is a family owned wholesale distributor of steel and metal products in Oklahoma and Texas, with offices in Pauls Valley and Henryetta, Oklahoma, providing quality products and dependable service for over 50 years.

Products & services
Industrial steel and metal productsAgricultural productsRebarConcrete accessoriesFastenersNailsPolySteel strapping and accessoriesVentilation productsRoof metalEdgingRolled flashing
Markets served
Wholesale
Service area
OklahomaTexasPauls Valley, OKHenryetta, OKI-35I-40

From the company's website. Industry: Metal Service Centers and Other Metal Merchant Wholesalers.

Customers & suppliers

Suppliers & brands

  • Air Vent, Inc · brand it sells or installs
  • Fortifiber Building Systems · brand it sells or installs
  • Master Lock · brand it sells or installs
  • Dietrich Metal Framing · brand it sells or installs
  • Tamlyn · brand it sells or installs
  • bridon cordage · brand it sells or installs
  • CMC · brand it sells or installs
  • Zareba · brand it sells or installs
  • OK Brand · brand it sells or installs
  • Oklahoma Steel and Wire · brand it sells or installs
  • CF&I · brand it sells or installs
  • Red Snapper · brand it sells or installs
  • Bridon Baling Products · brand it sells or installs

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
COLLEY & COMPANY INC.
this business
$28.8M$2.0M—
STANDRIDGE STEEL, INC
Pauls Valley · 5 employees
$7.5M$624K2.0 mi
STEELCO, INC.
Paoli · 14 employees
$16.5M$1.1M8.3 mi
OKLAHOMA PIPE SALES, INC.
Seminole · 4 employees
$10.1M$740K45.2 mi
OKLAHOMA SUPERIOR PLATING, LLC
Duncan · 2 employees
$3.4M$308K46.6 mi
Metal Supermarkets Oklahoma
Oklahoma City
$6.1M$736K47.3 mi
PRICE'S AUTOMOTIVE CORPORATION
Oklahoma City · 6 employees
$10.1M$744K47.3 mi

The full calculation

Employees reported to the SBA16
Revenue from headcount (employees × revenue per employee for companies this size)$28.4M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$22.5M
Estimate: the two combined (geometric mean)$28.8M
EBITDA margin (industry, adjusted for size)7%
EBITDA = revenue × margin$2.0M

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$8.5M
Multiple for this size and industry4.3×
Value range$4.5M – $11.6M
Revenue range$19.0M – $32.9M
EBITDA range$1.3M – $2.3M
Industry (NAICS)Metal Service Centers and Other Metal Merchant Wholesalers (423510)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Founded 1957 by Erwin and Sue ColleyFamily-owned · 3rd generation
“Colley and Company, founded in 1957 by Erwin and Sue Colley in Pauls Valley, Oklahoma.”

Advisors

  • BankingThe State Bank of WynnewoodPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

The State Bank of Wynnewood
PPP 2020
All 36 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/9/2020first$199K$201K16The State Bank of Wynnewood

Public records

DOT motor carrier
USDOT 69029
Trucks (power units)6
Drivers8
Miles (2025)199,000
Registered with DOT1974

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Colley & Company Inc.

Colley & Company Inc. is a family-owned metal service centers and other metal merchant wholesalers company in Pauls Valley, Oklahoma, in business since 1957. It is owned by Joe W. Colley. Its estimated annual revenue is about $28.8M, with roughly $2.0M of EBITDA. It has about 16 employees. Its estimated business value is $8.5M (likely range $4.5M–$11.6M).

Common questions

Who owns Colley & Company Inc.?
Colley & Company Inc. is owned by Joe W. Colley, according to public sources such as the company's website or filings.
How much revenue does Colley & Company Inc. make?
SeeBITDA estimates Colley & Company Inc.'s annual revenue at about $28.8M (likely between $19.0M and $32.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Colley & Company Inc. worth?
About $8.5M, roughly 4.3× its estimated EBITDA of $2.0M, typical for a metal service centers and other metal merchant wholesalers company its size. Likely range: $4.5M–$11.6M.
How many employees does Colley & Company Inc. have?
About 16, as reported on its PPP loan.
When was Colley & Company Inc. founded?
Colley & Company Inc. has been in business since 1957.