Coral Swimming Pool Supply Co.
How we got $1.6M
Based on its 12 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Likely to sell
- In business 71 years (since 1955)
- Founder still runs it after 71 years
- Family in the business (Steve Haas, Son of founder who continued the excellence and expanded the)
From public records and the company's website, not a statement that it's for sale.
What they do
Coral Swimming Pool Supply Co. is a locally owned pool store in Tulsa, OK, serving pool owners with products and pool services since 1955.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- Pentair · brand it sells or installs
- Dolphin · brand it sells or installs
- Anchor Safety Covers · brand it sells or installs
- BULL BBQ · brand it sells or installs
Estimated value over time
▲ 17% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| CORAL SWIMMING POOL SUPPLY CO. this business | $6.6M | — |
| SOUTHSIDE AUCTION CO. Tulsa · 5 employees | $3.1M | 0.7 mi |
| CHALNICIA GIBSON Tulsa · 1 employees | $654K | 1.6 mi |
| LAVENDERS BLEU LITERACY MARKET LLC Tulsa · 12 employees | $6.0M | 1.7 mi |
| ALLEGRO KEYBOARD INC Tulsa · 3 employees | $2.2M | 1.8 mi |
| RB INSPIRED DESIGNS LLC Tulsa · 1 employees | $732K | 1.8 mi |
| BLACKSTONE & DRAKE, LLC Tulsa · 3 employees | $1.9M | 2.1 mi |
The full calculation
| Employees reported to the SBA | 12 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $5.1M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $6.6M |
| Estimate: the two combined (geometric mean) | $6.6M |
| EBITDA margin (industry, adjusted for size) | 8% |
| EBITDA = revenue × margin | $546K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.6M |
| Multiple for this size and industry | 3× |
| Value range | $861K – $2.2M |
| Revenue range | $4.3M – $7.5M |
| EBITDA range | $359K – $622K |
| Industry (NAICS) | Retail Trade (453998) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Founded in 1955 by Russell Haas, we began by building swimming pools and spas becoming nationally recognized for out innovation and design.”
Leadership
- SHSteve HaasSon of founder who continued the excellence and expanded the · Company website · source
- TWTy WilsonLeader who took responsibility in 2019 · Company website · source
Advisors
- BankingAmerican Bank and Trust CompanyPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| American Bank and Trust Company PPP 2020 | All 117 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/28/2020 | first | $105K | 12 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Coral Swimming Pool Supply Co.
Coral Swimming Pool Supply Co. is a retail trade company in Tulsa, Oklahoma, in business since 1955. It is owned by Russell Haas (Founder). Its estimated annual revenue is about $6.6M, with roughly $546K of EBITDA. It has about 12 employees. Its estimated business value is $1.6M (likely range $861K–$2.2M).
Common questions
- Who owns Coral Swimming Pool Supply Co.?
- Coral Swimming Pool Supply Co. is owned by Russell Haas (Founder), according to public sources such as the company's website or filings.
- How much revenue does Coral Swimming Pool Supply Co. make?
- SeeBITDA estimates Coral Swimming Pool Supply Co.'s annual revenue at about $6.6M (likely between $4.3M and $7.5M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Coral Swimming Pool Supply Co. worth?
- About $1.6M, roughly 3× its estimated EBITDA of $546K, typical for a retail trade company its size. Likely range: $861K–$2.2M.
- How many employees does Coral Swimming Pool Supply Co. have?
- About 12, as reported on its PPP loan.
- When was Coral Swimming Pool Supply Co. founded?
- Coral Swimming Pool Supply Co. has been in business since 1955.
- Is Coral Swimming Pool Supply Co. for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 71 years (since 1955); founder still runs it after 71 years; family in the business (steve haas, son of founder who continued the excellence and expanded the).