Covercraft Industries, LLC
How we got $22.0M
Based on 238 employees reported for PPP in 2020, grown at the industry's Oklahoma rate since.
What we know
Signs of a sale Some signs of a sale
- In business 31 years (since 1995)
From public records and the company's website, not a statement that it's for sale.
What they do
Covercraft sells custom-fit seat covers, car covers, floor mats, dash covers, sun shades and other vehicle, boat, RV, patio and airplane protection products for vehicle owners.
From the company's website. Industry: All Other Miscellaneous Textile Product Mills.
Customers & suppliers
Suppliers & brands
- Carhartt · brand it sells or installs
- WeatherTech · brand it sells or installs
- Lloyd Mats · brand it sells or installs
- Marathon · brand it sells or installs
- ComfySheep · brand it sells or installs
- ADCO · brand it sells or installs
- LeBra · brand it sells or installs
- Colgan · brand it sells or installs
- Official Ford Covers · brand it sells or installs
- Official Shelby Covers · brand it sells or installs
- Official Jeep Covers · brand it sells or installs
- Official Dodge Covers · brand it sells or installs
- Official Ram Covers · brand it sells or installs
- Official Toyota Covers · brand it sells or installs
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- HOBBY LOBBY STORES INC · Oklahoma City, 52 mi · $206.0M
- D & M CARRIERS LLC · Oklahoma City, 54 mi · $115.4M
- A-1 FREEMAN MOVING AND STORAGE · Okc, 60 mi · $89.3M
- WESTERN FLYER EXPRESS, LLC · Oklahoma City, 53 mi · $89.1M
- COLDIRON SPECIALIZED DRIVEAWAY INC · Oklahoma City, 49 mi · $86.1M
Estimated value over time
▼ 13% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▲ 104% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 238 | $38.5M |
| 2020 | Form 5500 | 521 | $84.3M |
| 2021 | Form 5500 | 520 | $84.2M |
| 2022 | Form 5500 | 486 | $78.7M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| COVERCRAFT INDUSTRIES, LLC this business | $61.8M | — |
| CSBOYD LLC Norman · 1 employees | $194K | 36.2 mi |
| ULTRA THIN INC. Moore · 29 employees | $7.1M | 42.2 mi |
| JGES INVESTMENTS LLC Newalla · 12 employees | $2.6M | 46.2 mi |
| SOONER WIPING RAGS LLC. Oklahoma City · 6 employees | $958K | 51.9 mi |
| PINPOINT MONOGRAMS, INC. Oklahoma City · 8 employees | $1.6M | 53.1 mi |
| DECORATOR DRAPERY MFG. INC. Oklahoma City · 20 employees | $3.5M | 54.4 mi |
The full calculation
| Employees reported to the SBA | 238 |
| Industry revenue per employee | $162K |
| Revenue = employees × revenue per employee | $61.8M |
| EBITDA margin (industry, adjusted for size) | 6% |
| EBITDA = revenue × margin | $4.0M |
| Cross-check: revenue implied by PPP payroll | $205.7M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $22.0M |
| Multiple for this size and industry | 5.5× |
| Value range | $10.4M – $31.2M |
| Revenue range | $36.6M – $73.1M |
| EBITDA range | $2.4M – $4.7M |
| Industry (NAICS) | All Other Miscellaneous Textile Product Mills (314999) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Leadership
- JSJim SartoriCFO · From a web search · source
Advisors
- AccountingRsm Us LLPAudits its 401(k) plan (2022 filing)
- BankingTexas Capital BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Texas Capital Bank PPP 2020 | All 9 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/14/2020 | first | $6.5M | 238 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Covercraft Industries, LLC
Covercraft Industries, LLC is an all other miscellaneous textile product mills company in Pauls Valley, Oklahoma, in business since 1995. It is owned by Matt Jordan (CEO). Its estimated annual revenue is about $61.8M, with roughly $4.0M of EBITDA. It has about 486 employees. Its estimated business value is $22.0M (likely range $10.4M–$31.2M).
Common questions
- Who owns Covercraft Industries, LLC?
- Covercraft Industries, LLC is owned by Matt Jordan (CEO), according to public sources such as the company's website or filings.
- How much revenue does Covercraft Industries, LLC make?
- SeeBITDA estimates Covercraft Industries, LLC's annual revenue at about $61.8M (likely between $36.6M and $73.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Covercraft Industries, LLC worth?
- About $22.0M, roughly 5.5× its estimated EBITDA of $4.0M, typical for a all other miscellaneous textile product mills company its size. Likely range: $10.4M–$31.2M.
- How many employees does Covercraft Industries, LLC have?
- About 486, from its 2022 retirement-plan filing.
- When was Covercraft Industries, LLC founded?
- Covercraft Industries, LLC has been in business since 1995.