SeeBITDAOklahoma

Covington's Customs, LLC

Estimated valueMedium confidence
$636K
$335Klikely range$870K
About 2.4× its yearly profit, typical for a company this size in its industry.
Revenue
$5.3M
a year
Profit (EBITDA)
$265K
5% of revenue
Employees
4
reported in 2020
Leadership
Jerry Covington
Founder · source · confirmed by 2 sources
Some signs of a sale
Owner-run. We haven't found a manager besides the owner. Buyers usually pay less when a business depends on its owner.

How we got $636K

Based on its 4 employees and its payroll, both reported for PPP in 2020 and brought up to date.

4 employees × $1.0M each$4.2M
PPP payroll ÷ payroll's usual share of revenue$5.2M
Shown toward the top of its range×1.14
Revenue$5.3M
× 5% profit margin$265K
× 2.4 sale multiple = value$636K

· Own this business? Correct these figures

What we know

PPP loan, 2020
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Some signs of a sale

  • In business 33 years (since 1993)
  • Founder still runs it after 33 years
  • Family in the business (Kathleen Covington, Co-founder)

From public records and the company's website, not a statement that it's for sale.

What they do

Covington's Customs is a Woodward, OK company that builds custom motorcycles and cars and produces aftermarket billet parts and accessories for motorcycle riders. The company is closing, with its last day of operation set for April 17, 2026.

Products & services
custom motorcyclescustom carsaftermarket parts and accessoriescustom billet parts and accessoriescustom baggersbagger partstouring partsone-off custom bike buildspaint and body shopmachine shop
Service area
Woodward, OK

From the company's website. Industry: Car dealers.

Estimated value over time

▲ 43% since 2020
$0$366K$732K20202026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
COVINGTON'S CUSTOMS, LLC
this business
$5.3M$265K—
NORTHWEST GOLF CARS
Woodward · 2 employees
$2.6M$141K3.2 mi
SUPREME TRAILER SALES INC
Thomas · 7 employees
$4.6M$229K60.2 mi
JAZZY HORSE TRAILERS, INC.
Hydro · 1 employees
$713K$43K68.6 mi

The full calculation

Employees reported to the SBA4
Revenue from headcount (employees × revenue per employee for companies this size)$4.2M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$5.2M
Estimate: the two combined (geometric mean)$5.3M
EBITDA margin (industry, adjusted for size)5%
EBITDA = revenue × margin$265K

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$636K
Multiple for this size and industry2.4×
Value range$335K – $870K
Revenue range$3.5M – $6.1M
EBITDA range$174K – $302K
Industry (NAICS)Motorcycle, Boat, and Other Motor Vehicle Dealers (441228)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Founded 1993 by Jerry and Kathleen Covington
“Established in Woodward, OK in 1993 by company founders, Jerry and Kathleen, Covington's Customs is a nationally recognized leader in the creation of high quality custom motorcycles, unique aftermarket parts and accessories, as well as custom automobiles.”

Advisors

  • BankingThe Stock Exchange BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

The Stock Exchange Bank
PPP 2020, PPP 2021
All 200 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/9/2020first$43K$44K4The Stock Exchange Bank
1/27/2021second$47K$47K4The Stock Exchange Bank

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Covington's Customs, LLC

Covington's Customs, LLC is a car dealers company in Woodward, Oklahoma, in business since 1993. It is owned by Jerry Covington (Founder). Its estimated annual revenue is about $5.3M, with roughly $265K of EBITDA. It has about 4 employees. Its estimated business value is $636K (likely range $335K–$870K).

Common questions

Who owns Covington's Customs, LLC?
Covington's Customs, LLC is owned by Jerry Covington (Founder), according to public sources such as the company's website or filings.
How much revenue does Covington's Customs, LLC make?
SeeBITDA estimates Covington's Customs, LLC's annual revenue at about $5.3M (likely between $3.5M and $6.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Covington's Customs, LLC worth?
About $636K, roughly 2.4× its estimated EBITDA of $265K, typical for a car dealers company its size. Likely range: $335K–$870K.
How many employees does Covington's Customs, LLC have?
About 4, as reported on its PPP loan.
When was Covington's Customs, LLC founded?
Covington's Customs, LLC has been in business since 1993.