Cowboy Travel Plaza, LLC
How we got $2.0M
Based on its 38 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 30 years (since 1996)
From public records and the company's website, not a statement that it's for sale.
What they do
Cowboy Travel Plaza, LLC is listed in Orlando, OK as a convenience store, with a Yellow Pages listing showing it open 24 hours. The pages provide little beyond that listing.
From the company's website. Industry: Grocery and Convenience Retailers.
Estimated value over time
▲ 36% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| COWBOY TRAVEL PLAZA, LLC this business | $12.5M | — |
| SERENITY RETAIL, LLC Stillwater · 7 employees | $2.9M | 15.1 mi |
| STILLWATER CSTORE GROUP, LLC Stillwater · 3 employees | $2.1M | 15.2 mi |
| COWBOY CORNER Stillwater · 3 employees | $2.3M | 15.3 mi |
| CIRCLE N, INC Stillwater · 6 employees | $2.7M | 15.5 mi |
| COWBOY STOP, INC. Stillwater · 3 employees | $1.4M | 16.1 mi |
| ANWAR PETROLEUM, INC. Guthrie · 8 employees | $3.9M | 17.6 mi |
The full calculation
| Employees reported to the SBA | 38 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $10.4M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $11.7M |
| Estimate: the two combined (geometric mean) | $12.5M |
| EBITDA margin (industry, adjusted for size) | 5% |
| EBITDA = revenue × margin | $677K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $2.0M |
| Multiple for this size and industry | 3× |
| Value range | $1.1M – $2.8M |
| Revenue range | $8.2M – $14.3M |
| EBITDA range | $445K – $772K |
| Industry (NAICS) | Grocery and Convenience Retailers (445120) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingExchange Bank and Trust CompanyPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Exchange Bank and Trust Company PPP 2020, PPP 2021 | All 217 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/4/2020 | first | $176K | 38 |
| 1/16/2021 | second | $176K | 38 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Cowboy Travel Plaza, LLC
Cowboy Travel Plaza, LLC is a grocery and convenience retailers company in Orlando, Oklahoma, in business since 1996. Its estimated annual revenue is about $12.5M, with roughly $677K of EBITDA. It has about 38 employees. Its estimated business value is $2.0M (likely range $1.1M–$2.8M).
Common questions
- Who owns Cowboy Travel Plaza, LLC?
- The owner of Cowboy Travel Plaza, LLC isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Cowboy Travel Plaza, LLC make?
- SeeBITDA estimates Cowboy Travel Plaza, LLC's annual revenue at about $12.5M (likely between $8.2M and $14.3M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Cowboy Travel Plaza, LLC worth?
- About $2.0M, roughly 3× its estimated EBITDA of $677K, typical for a grocery and convenience retailers company its size. Likely range: $1.1M–$2.8M.
- How many employees does Cowboy Travel Plaza, LLC have?
- About 38, as reported on its PPP loan.
- When was Cowboy Travel Plaza, LLC founded?
- Cowboy Travel Plaza, LLC has been in business since 1996.