Crouch's Heaating & Cooling LLC
How we got $320K
Based on its 4 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale High sell likelihood
- In business 45 years (since 1981)
- Founder still runs it after 45 years
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Crouch's Heating & Cooling LLC is a family-owned HVAC business serving homes in Stillwater and Ponca City, Oklahoma, offering AC and heating repair, service, installation and replacement.
From the company's website. Industry: Plumbing, heating & air.
Customers & suppliers
Suppliers & brands
- American Standard · brand it sells or installs
Estimated value over time
▲ 36% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| CROUCH'S HEAATING & COOLING LLC this business | $1.2M | — |
| McGee's Mechanical Stillwater | $1.8M | 0.3 mi |
| AIM ELECTRIC LLC Stillwater · 3 employees | $535K | 0.5 mi |
| MINER ELECTRIC INC Stillwater · 3 employees | $1.0M | 0.7 mi |
| BRECIN ELECTRIC, L.L.C. Stillwater · 1 employees | $306K | 1.4 mi |
| HANCOCK PLUMBING LLC Stillwater · 2 employees | $877K | 1.6 mi |
| Mid-Plains Electric Company Inc. Stillwater | $1.8M | 2.0 mi |
The full calculation
| Employees reported to the SBA | 4 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $1.0M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $1.2M |
| Estimate: the two combined (geometric mean) | $1.2M |
| EBITDA margin (industry, adjusted for size) | 13% |
| EBITDA = revenue × margin | $160K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $320K |
| Multiple for this size and industry | 2× |
| Value range | $168K – $438K |
| Revenue range | $820K – $1.4M |
| EBITDA range | $105K – $182K |
| Industry (NAICS) | Plumbing, Heating, and Air-Conditioning Contractors (238220) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Doug Crouch was introduced to the heating and cooling business as a young teenager by his father, Dan.”
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/5/2020 | first | $35K | 4 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Crouch's Heaating & Cooling LLC
Crouch's Heaating & Cooling LLC is a family-owned plumbing, heating & air company in Stillwater, Oklahoma, in business since 1981. It is owned by Doug Crouch. Its estimated annual revenue is about $1.2M, with roughly $160K of EBITDA. It has about 4 employees. Its estimated business value is $320K (likely range $168K–$438K).
Common questions
- Who owns Crouch's Heaating & Cooling LLC?
- Crouch's Heaating & Cooling LLC is owned by Doug Crouch, according to public sources such as the company's website or filings.
- How much revenue does Crouch's Heaating & Cooling LLC make?
- SeeBITDA estimates Crouch's Heaating & Cooling LLC's annual revenue at about $1.2M (likely between $820K and $1.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Crouch's Heaating & Cooling LLC worth?
- About $320K, roughly 2× its estimated EBITDA of $160K, typical for a plumbing, heating & air company its size. Likely range: $168K–$438K.
- How many employees does Crouch's Heaating & Cooling LLC have?
- About 4, as reported on its PPP loan.
- When was Crouch's Heaating & Cooling LLC founded?
- Crouch's Heaating & Cooling LLC has been in business since 1981.
- Is Crouch's Heaating & Cooling LLC for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 45 years (since 1981); founder still runs it after 45 years; no family successor named on its website.