Custom Seating, Inc.
How we got $21.4M
Based on its 73 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Likely to sell
- In business 44 years (since 1982)
- Headcount down 27% since 2024 (retirement plan filings)
From public records and the company's website, not a statement that it's for sale.
What they do
Custom Seating, Inc. designs, manufactures, delivers and installs custom seating, décor, and furniture, serving the QSR (quick-service restaurant) industry.
From the company's website. Industry: Plate Work Manufacturing.
Estimated value over time
▼ 6% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▲ 85% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 73 | $21.4M |
| 2021 | Form 5500 | 100 | $29.3M |
| 2022 | Form 5500 | 108 | $31.6M |
| 2023 | Form 5500 | 108 | $31.6M |
| 2024 | Form 5500 | 186 | $54.4M |
| 2025 | Form 5500 | 135 | $39.5M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| CUSTOM SEATING, INC. this business | $34.6M | — |
| EASTPOINTE INDUSTRIES, LLC Muskogee · 75 employees | $31.5M | 0.2 mi |
| MUSKOGEE METAL FABRICATORS INC Muskogee · 5 employees | $1.7M | 2.9 mi |
| ARKLAHOMA HOME SOLUTIONS Fort Gibson · 2 employees | $1.0M | 7.5 mi |
| GATES METALS INCORPORATED Gore · 5 employees | $2.7M | 14.3 mi |
| SOONER STATE STEEL ERECTORS Porum · 1 employees | $480K | 26.4 mi |
| SUN MANUFACTURING, INC Coweta · 23 employees | $18.8M | 26.5 mi |
The full calculation
| Employees reported to the SBA | 73 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $28.8M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $32.0M |
| Estimate: the two combined (geometric mean) | $34.6M |
| EBITDA margin (industry, adjusted for size) | 11% |
| EBITDA = revenue × margin | $3.7M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $21.4M |
| Multiple for this size and industry | 5.8× |
| Value range | $11.2M – $29.2M |
| Revenue range | $22.7M – $39.4M |
| EBITDA range | $2.4M – $4.2M |
| Industry (NAICS) | Plate Work Manufacturing (332313) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Established in 1982, Custom Seating has established itself as the leader in the design and manufacture of custom seating, décor, and furniture serving the QSR industry.”
Leadership
- JFJimmy FreemanSigned for the company · 2021 retirement-plan filing (Form 5500)
Advisors
- AccountingThe American Auditors Group, LLCAudits its 401(k) plan (2025 filing)
- BankingFirstar BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Firstar Bank PPP 2020, PPP 2021 | All 380 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/4/2020 | first | $804K | 47 |
| 1/19/2021 | second | $772K | 73 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Custom Seating, Inc.
Custom Seating, Inc. is a plate work manufacturing company in Muskogee, Oklahoma, in business since 1982. Its estimated annual revenue is about $34.6M, with roughly $3.7M of EBITDA. It has about 135 employees. Its estimated business value is $21.4M (likely range $11.2M–$29.2M).
Common questions
- Who owns Custom Seating, Inc.?
- The owner of Custom Seating, Inc. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Custom Seating, Inc. make?
- SeeBITDA estimates Custom Seating, Inc.'s annual revenue at about $34.6M (likely between $22.7M and $39.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Custom Seating, Inc. worth?
- About $21.4M, roughly 5.8× its estimated EBITDA of $3.7M, typical for a plate work manufacturing company its size. Likely range: $11.2M–$29.2M.
- How many employees does Custom Seating, Inc. have?
- About 135, from its 2025 retirement-plan filing.
- When was Custom Seating, Inc. founded?
- Custom Seating, Inc. has been in business since 1982.
- Is Custom Seating, Inc. for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 44 years (since 1982); headcount down 27% since 2024 (retirement plan filings).