Direct Colors LLC
How we got $1.7M
Based on its 11 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 29 years (since 1997)
From public records and the company's website, not a statement that it's for sale.
What they do
Direct Colors LLC is a Shawnee, OK company that manufactures and sells decorative concrete stains, sealers, integral color, and related supplies, with a pro program for concrete professionals.
From the company's website. Industry: Paint and Wallpaper Retailers.
Customers & suppliers
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- BLACK DIAMOND NATIONWIDE LLC · Oklahoma City, 35 mi · $30.1M
- WW BUILDERS INC · Duncan, 84 mi · $22.7M
- P.A.D.D., INC. · Oklahoma City, 36 mi · $21.7M
- FUENTES BROTHERS CONCRETE LLC · Oklahoma City, 41 mi · $20.3M
- MTZ CONSTRUCTION INC · Oklahoma City, 38 mi · $19.3M
Estimated value over time
▲ 1% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▲ 27% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 11 | $4.9M |
| 2024 | Form 5500 | 10 | $4.5M |
| 2025 | Form 5500 | 14 | $6.3M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| DIRECT COLORS LLC this business | $5.1M | — |
| SHAWNEE GLASS CO. INC Shawnee · 5 employees | $2.4M | 0.2 mi |
| TERRELL BUILDING SUPPLY Prague · 8 employees | $4.5M | 16.5 mi |
| K&M EQUITIES, LLC Prague · 10 employees | $3.7M | 17.4 mi |
| PETTY'S COMMUNITY HARDWARE Choctaw · 9 employees | $3.4M | 18.4 mi |
| CUSTOM COPPER L.L.C. Newalla · 8 employees | $5.0M | 19.7 mi |
| THAD WHITE LUMBER COMPANY, LLC Paden · 8 employees | $3.9M | 22.8 mi |
The full calculation
| Employees reported to the SBA | 11 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $4.8M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $4.2M |
| Estimate: the two combined (geometric mean) | $5.1M |
| EBITDA margin (industry, adjusted for size) | 11% |
| EBITDA = revenue × margin | $555K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.7M |
| Multiple for this size and industry | 3× |
| Value range | $876K – $2.3M |
| Revenue range | $3.4M – $5.8M |
| EBITDA range | $365K – $632K |
| Industry (NAICS) | Paint and Wallpaper Retailers (444120) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Proudly made in the USA since 1997, Direct Colors manufactures the largest selection of premium concrete products, supplies and how-to guides available anywhere.”
Advisors
- BankingBancFirst, JPMorgan Chase Bank, National AssociationPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020 | All 7,048 borrowers → |
| JPMorgan Chase Bank, National Association 7(a) 2024 | All 993 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/9/2020 | first | $80K | 11 |
Public records
| Apr 2024 | 7(a) | $220K |
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Direct Colors LLC
Direct Colors LLC is a paint and wallpaper retailers company in Shawnee, Oklahoma, in business since 1997. Its estimated annual revenue is about $5.1M, with roughly $555K of EBITDA. It has about 14 employees. Its estimated business value is $1.7M (likely range $876K–$2.3M).
Common questions
- Who owns Direct Colors LLC?
- The owner of Direct Colors LLC isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Direct Colors LLC make?
- SeeBITDA estimates Direct Colors LLC's annual revenue at about $5.1M (likely between $3.4M and $5.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Direct Colors LLC worth?
- About $1.7M, roughly 3× its estimated EBITDA of $555K, typical for a paint and wallpaper retailers company its size. Likely range: $876K–$2.3M.
- How many employees does Direct Colors LLC have?
- About 14, from its 2025 retirement-plan filing.
- When was Direct Colors LLC founded?
- Direct Colors LLC has been in business since 1997.