Direct Discount Tire of Stillwater LLC
How we got $961K
Based on its 25 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Likely to sell
- In business 48 years (since 1978)
- Founder still runs it after 48 years
From public records and the company's website, not a statement that it's for sale.
What they do
Direct Discount Tire is a full service tire and automotive repair shop in Stillwater, OK that serves local drivers with tires and auto repair. It says it has served the Stillwater area for over 40 years.
From the company's website. Industry: Automotive Parts, Accessories, and Tire Retailers.
Customers & suppliers
Suppliers & brands
- Michelin · brand it sells or installs
- BFGoodrich · brand it sells or installs
- Uniroyal · brand it sells or installs
- Bridgestone · brand it sells or installs
- Firestone · brand it sells or installs
Estimated value over time
▲ 29% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| DIRECT DISCOUNT TIRE OF STILLWATER LLC this business | $9.1M | — |
| PIONEER TIRE CENTER INC Stillwater · 5 employees | $1.7M | 0.2 mi |
| NAPA Auto Parts Stillwater | $2.3M | 0.4 mi |
| MAIN AUTOMOTIVE SUPPLY, INC Stillwater · 34 employees | $15.1M | 0.5 mi |
| PTECentral Stillwater | $2.3M | 0.5 mi |
| Action Auto Repair Stillwater | $2.3M | 0.5 mi |
| Advance Auto Parts Stillwater | $2.3M | 0.6 mi |
The full calculation
| Employees reported to the SBA | 25 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $8.0M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $8.0M |
| Estimate: the two combined (geometric mean) | $9.1M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $400K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $961K |
| Multiple for this size and industry | 2.4× |
| Value range | $506K – $1.3M |
| Revenue range | $6.0M – $10.4M |
| EBITDA range | $263K – $456K |
| Industry (NAICS) | Automotive Parts, Accessories, and Tire Retailers (441320) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Direct Discount Tire was founded in 1978 by Garth Williams in Stillwater, OK.”
Advisors
- BankingSimmons BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Simmons Bank PPP 2020 | All 789 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/6/2020 | first | $179K | 25 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Direct Discount Tire of Stillwater LLC
Direct Discount Tire of Stillwater LLC is an automotive parts, accessories, and tire retailers company in Stillwater, Oklahoma, in business since 1978. It is owned by Garth Williams (Founder). Its estimated annual revenue is about $9.1M, with roughly $400K of EBITDA. It has about 25 employees. Its estimated business value is $961K (likely range $506K–$1.3M).
Common questions
- Who owns Direct Discount Tire of Stillwater LLC?
- Direct Discount Tire of Stillwater LLC is owned by Garth Williams (Founder), according to public sources such as the company's website or filings.
- How much revenue does Direct Discount Tire of Stillwater LLC make?
- SeeBITDA estimates Direct Discount Tire of Stillwater LLC's annual revenue at about $9.1M (likely between $6.0M and $10.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Direct Discount Tire of Stillwater LLC worth?
- About $961K, roughly 2.4× its estimated EBITDA of $400K, typical for a automotive parts, accessories, and tire retailers company its size. Likely range: $506K–$1.3M.
- How many employees does Direct Discount Tire of Stillwater LLC have?
- About 25, as reported on its PPP loan.
- When was Direct Discount Tire of Stillwater LLC founded?
- Direct Discount Tire of Stillwater LLC has been in business since 1978.
- Is Direct Discount Tire of Stillwater LLC for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 48 years (since 1978); founder still runs it after 48 years.