SeeBITDAOklahoma
Estimated valueMedium confidence
$3.9M
$2.1Mlikely range$5.4M
About 3.4× its yearly profit, typical for a company this size in its industry.
Revenue
$12.4M
a year
Profit (EBITDA)
$1.2M
9% of revenue
Employees
32
reported in 2020
Leadership
Owner not found yet
We haven't found the owner in public records
Some signs of a sale

How we got $3.9M

Based on its 32 employees and its payroll, both reported for PPP in 2020 and brought up to date.

32 employees × $379K each$12.1M
PPP payroll ÷ payroll's usual share of revenue$9.8M
Shown toward the top of its range×1.14
Revenue$12.4M
× 9% profit margin$1.2M
× 3.4 sale multiple = value$3.9M

· Own this business? Correct these figures

What we know

PPP loan, 2020
No 401(k) filing
No reported financials
Company website
Owner not found

Signs of a sale Some signs of a sale

  • In business 70 years (since 1956)

From public records and the company's website, not a statement that it's for sale.

What they do

Fiesta Pools and Spas is a Tulsa, OK retailer and service provider for pools, hot tubs, spas and outdoor living products, operating two locations since 1956.

Products & services
Inground PoolsGunite Swimming PoolsFiberglass Swimming PoolsVinyl Liner PoolsSemi-Inground Swimming PoolsPool RemodelAbove Ground PoolsPool EquipmentRobotic CleanersLoop-Loc Safety CoverPool ChemicalsHot Tubs
Service area
TulsaTulsa CountyBixbyJenksBroken ArrowOwasso
Certifications
Master Pools Guild MemberThe Pool & Hot Tub Alliance

From the company's website. Industry: Fencing, siding & exterior.

Customers & suppliers

Customers

  • St. Jude · named on its website

Suppliers & brands

  • BioGuard · brand it sells or installs
  • poolife · brand it sells or installs
  • Baquacil · brand it sells or installs
  • Natural Chemistry · brand it sells or installs
  • SpaGuard · brand it sells or installs
  • Sirona · brand it sells or installs
  • FreshWater · brand it sells or installs
  • @Ease · brand it sells or installs
  • Hot Spring · brand it sells or installs
  • Doughboy · brand it sells or installs
  • Wilbar Group · brand it sells or installs
  • Finnleo · brand it sells or installs
  • Rento · brand it sells or installs
  • Dolphin · brand it sells or installs
  • Freeflow Spas · brand it sells or installs

Estimated value over time

▲ 23% since 2020
$0$2.3M$4.5M20202026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
FIESTA POOLS AND SPAS, LLC
this business
$12.4M$1.2M—
Oklahoma Gates & Operators
Tulsa
$2.0M$252K1.7 mi
TORNADO PLACE LLC
Tulsa · 5 employees
$1.5M$176K1.7 mi
COLOSSAL PLUMBING
Tulsa · 3 employees
$1.6M$201K1.8 mi
Fine Cut Concrete Drilling & Sawing - Tulsa, Oklahoma
Tulsa
$2.2M$257K2.0 mi
TOTAL PLUMBING & DRAIN SERVICE, INC.
Tulsa · 7 employees
$1.8M$205K2.0 mi
REA'S STONEWORKS, LLC
Tulsa · 1 employees
$756K$97K2.1 mi

The full calculation

Employees reported to the SBA32
Revenue from headcount (employees × revenue per employee for companies this size)$12.1M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$9.8M
Estimate: the two combined (geometric mean)$12.4M
EBITDA margin (industry, adjusted for size)9%
EBITDA = revenue × margin$1.2M

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$3.9M
Multiple for this size and industry3.4×
Value range$2.1M – $5.4M
Revenue range$8.2M – $14.2M
EBITDA range$762K – $1.3M
Industry (NAICS)All Other Specialty Trade Contractors (238990)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Founded 1956
“For more than 67 years, Fiesta Pools and Spas has been dedicated to providing you with the best in outdoor living, health & wellness.”

Advisors

  • BankingFirst Bank of OwassoPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

First Bank of Owasso
PPP 2020
All 426 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/4/2020first$271K$272K32First Bank of Owasso

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Fiesta Pools and Spas, LLC

Fiesta Pools and Spas, LLC is a fencing, siding & exterior company in Tulsa, Oklahoma, in business since 1956. Its estimated annual revenue is about $12.4M, with roughly $1.2M of EBITDA. It has about 32 employees. Its estimated business value is $3.9M (likely range $2.1M–$5.4M).

Common questions

Who owns Fiesta Pools and Spas, LLC?
The owner of Fiesta Pools and Spas, LLC isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
How much revenue does Fiesta Pools and Spas, LLC make?
SeeBITDA estimates Fiesta Pools and Spas, LLC's annual revenue at about $12.4M (likely between $8.2M and $14.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Fiesta Pools and Spas, LLC worth?
About $3.9M, roughly 3.4× its estimated EBITDA of $1.2M, typical for a fencing, siding & exterior company its size. Likely range: $2.1M–$5.4M.
How many employees does Fiesta Pools and Spas, LLC have?
About 32, as reported on its PPP loan.
When was Fiesta Pools and Spas, LLC founded?
Fiesta Pools and Spas, LLC has been in business since 1956.