Fizz-O, Inc.
How we got $869K
Based on its 18 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 52 years (since 1974)
From public records and the company's website, not a statement that it's for sale.
What they do
FIZZ-O Water Company delivers premium bottled Mountain Valley spring water and related products to homes and offices in Green Country Oklahoma and the Tulsa area.
From the company's website. Industry: Other Specialty Food Retailers.
Customers & suppliers
Suppliers & brands
- Ozarka · brand it sells or installs
- Springhouse · brand it sells or installs
- Doublpure · brand it sells or installs
- Black Bear Spring · brand it sells or installs
Estimated value over time
▲ 17% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| FIZZ-O, INC. this business | $5.9M | — |
| BULLER ENTERPRISES LLC Tulsa · 1 employees | $520K | 1.6 mi |
| WOLFEYS PARADISE DONUTS INC. Tulsa · 2 employees | $318K | 1.9 mi |
| CHERRY STREET FARMERS MARKET, INC. Tulsa · 2 employees | $526K | 2.0 mi |
| FAITH FILLED SWEETS LLC Tulsa · 3 employees | $713K | 3.6 mi |
| TEQUILAS INC LLC Tulsa · 15 employees | $4.6M | 3.7 mi |
| SWEET TOOTH CANDIES AND GIFTS COMPANY Tulsa · 3 employees | $1.2M | 3.9 mi |
The full calculation
| Employees reported to the SBA | 18 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $3.5M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $7.7M |
| Estimate: the two combined (geometric mean) | $5.9M |
| EBITDA margin (industry, adjusted for size) | 6% |
| EBITDA = revenue × margin | $362K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $869K |
| Multiple for this size and industry | 2.4× |
| Value range | $457K – $1.2M |
| Revenue range | $3.9M – $6.7M |
| EBITDA range | $238K – $413K |
| Industry (NAICS) | Other Specialty Food Retailers (445299) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingAmerican Heritage BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| American Heritage Bank PPP 2020 | All 446 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/7/2020 | first | $154K | 18 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Fizz-O, Inc.
Fizz-O, Inc. is an other specialty food retailers company in Tulsa, Oklahoma, in business since 1974. Its estimated annual revenue is about $5.9M, with roughly $362K of EBITDA. It has about 18 employees. Its estimated business value is $869K (likely range $457K–$1.2M).
Common questions
- Who owns Fizz-O, Inc.?
- The owner of Fizz-O, Inc. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Fizz-O, Inc. make?
- SeeBITDA estimates Fizz-O, Inc.'s annual revenue at about $5.9M (likely between $3.9M and $6.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Fizz-O, Inc. worth?
- About $869K, roughly 2.4× its estimated EBITDA of $362K, typical for a other specialty food retailers company its size. Likely range: $457K–$1.2M.
- How many employees does Fizz-O, Inc. have?
- About 18, as reported on its PPP loan.
- When was Fizz-O, Inc. founded?
- Fizz-O, Inc. has been in business since 1974.