Fowler of Norman Inc
How we got $45.2M
Based on its 169 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 19% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
What we know
Signs of a sale Some signs of a sale
- In business 30 years (since 1996)
From public records and the company's website, not a statement that it's for sale.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| FOWLER OF NORMAN INC this business | $243.0M | — |
| BOB MOORE NISSAN OF NORMAN, LLC Norman · 29 employees | $54.8M | 0.1 mi |
| Superior Motors Norman | $22.5M | 0.2 mi |
| Cavender Subaru of Norman Norman | $22.5M | 0.8 mi |
| Tnt Auto Mart Norman | $22.5M | 1.1 mi |
| FOWLER HOLDING COMPANY Norman · 23 employees | $39.0M | 1.2 mi |
| Gleaton Motorcars Norman | $22.5M | 1.2 mi |
The full calculation
| Employees reported to the SBA | 169 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $227.4M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $199.8M |
| Estimate: the two combined (geometric mean) | $243.0M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $8.7M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $45.2M |
| Multiple for this size and industry | 5.2× |
| Value range | $23.8M – $61.9M |
| Revenue range | $159.9M – $277.1M |
| EBITDA range | $5.7M – $9.9M |
| Industry (NAICS) | New Car Dealers (441110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingBank of America, National AssociationPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Bank of America, National Association PPP 2020 | All 1,034 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/15/2020 | first | $1.9M | 169 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Fowler of Norman Inc
Fowler of Norman Inc is a car dealers company in Norman, Oklahoma, in business since 1996. It is owned by Michael S Fowler (CEO/Owner). Its estimated annual revenue is about $243.0M, with roughly $8.7M of EBITDA. It has about 169 employees. Its estimated business value is $45.2M (likely range $23.8M–$61.9M).
Common questions
- Who owns Fowler of Norman Inc?
- Fowler of Norman Inc is owned by Michael S Fowler (CEO/Owner), according to public sources such as the company's website or filings.
- How much revenue does Fowler of Norman Inc make?
- SeeBITDA estimates Fowler of Norman Inc's annual revenue at about $243.0M (likely between $159.9M and $277.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Fowler of Norman Inc worth?
- About $45.2M, roughly 5.2× its estimated EBITDA of $8.7M, typical for a car dealers company its size. Likely range: $23.8M–$61.9M.
- How many employees does Fowler of Norman Inc have?
- About 169, as reported on its PPP loan.
- When was Fowler of Norman Inc founded?
- Fowler of Norman Inc has been in business since 1996.