Frida Southwest Kitchen, LLC
How we got $1.3M
Based on its 50 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
What they do
FRIDA southwest Kitchen is a restaurant in Oklahoma City that serves elevated New American and Southwestern dishes inspired by Oklahoma, Santa Fe, and northern Mexico, along with crafted cocktails in a warm dining setting.
From the company's website. Industry: Restaurants.
Estimated value over time
▲ 26% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| FRIDA SOUTHWEST KITCHEN, LLC this business | $5.8M | — |
| SAUCED ON PASEO, LLC Oklahoma City · 20 employees | $1.8M | 0.1 mi |
| Cafe Bargoos Oklahoma City | $1.7M | 0.1 mi |
| OSO ON PASEO, LLC Oklahoma City · 30 employees | $3.5M | 0.1 mi |
| PASEO GRILL, L.L.C. Oklahoma City · 25 employees | $2.9M | 0.1 mi |
| Gorō Ramen Oklahoma City | $1.7M | 0.1 mi |
| TRIPLE M FOOD SERVICES LLC Oklahoma City · 11 employees | $838K | 0.1 mi |
The full calculation
| Employees reported to the SBA | 50 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $3.9M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $6.5M |
| Estimate: the two combined (geometric mean) | $5.8M |
| EBITDA margin (industry, adjusted for size) | 9% |
| EBITDA = revenue × margin | $519K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.3M |
| Multiple for this size and industry | 2.6× |
| Value range | $710K – $1.8M |
| Revenue range | $3.8M – $6.6M |
| EBITDA range | $342K – $592K |
| Industry (NAICS) | Full-Service Restaurants (722511) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Leadership
- RPRACHEL PORTERPastry Chef, Humankind Hospitality · Company website · source
Advisors
- BankingMidFirst BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| MidFirst Bank PPP 2020, PPP 2021 | All 2,403 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/11/2020 | first | $300K | 50 |
| 1/20/2021 | second | $480K | 50 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Frida Southwest Kitchen, LLC
Frida Southwest Kitchen, LLC is a restaurants company in Oklahoma City, Oklahoma, in business since 2018. It is owned by KIM DANSEREAU (Owner, Partner & Director of Spirits, Humankind Hospitality Services). Its estimated annual revenue is about $5.8M, with roughly $519K of EBITDA. It has about 50 employees. Its estimated business value is $1.3M (likely range $710K–$1.8M).
Common questions
- Who owns Frida Southwest Kitchen, LLC?
- Frida Southwest Kitchen, LLC is owned by KIM DANSEREAU (Owner, Partner & Director of Spirits, Humankind Hospitality Services), according to public sources such as the company's website or filings.
- How much revenue does Frida Southwest Kitchen, LLC make?
- SeeBITDA estimates Frida Southwest Kitchen, LLC's annual revenue at about $5.8M (likely between $3.8M and $6.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Frida Southwest Kitchen, LLC worth?
- About $1.3M, roughly 2.6× its estimated EBITDA of $519K, typical for a restaurants company its size. Likely range: $710K–$1.8M.
- How many employees does Frida Southwest Kitchen, LLC have?
- About 50, as reported on its PPP loan.
- When was Frida Southwest Kitchen, LLC founded?
- Frida Southwest Kitchen, LLC has been in business since 2018.