Gameday Couture LLC
How we got $2.3M
Based on its 17 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 16 years (since 2010)
From public records and the company's website, not a statement that it's for sale.
What they do
Gameday Couture is a fan apparel brand, founded by women, offering premium officially licensed NFL, NCAA, MLS and Team USA gear designed specifically for women.
From the company's website. Industry: Apparel, Piece Goods, and Notions Merchant Wholesalers.
Customers & suppliers
Suppliers & brands
- NFL · brand it sells or installs
- NCAA · brand it sells or installs
- MLS · brand it sells or installs
- Team USA · brand it sells or installs
Estimated value over time
▼ 3% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| GAMEDAY COUTURE LLC this business | $14.2M | — |
| SPARKMAN SALES, LLC Tulsa · 1 employees | $868K | 2.4 mi |
| ESB SALES, INC Sapulpa · 8 employees | $7.1M | 5.4 mi |
| ED BESHARAS FINE CLOTHING INC Tulsa · 2 employees | $1.6M | 5.4 mi |
| RODGERS MANUFACTURING Glenpool · 4 employees | $4.7M | 6.0 mi |
| OKLAHOMA UPHOLSTERY SUPPLY INC Tulsa · 6 employees | $5.7M | 8.1 mi |
| PEABODY & KENT DESIGNS INC Tulsa · 3 employees | $2.7M | 8.5 mi |
The full calculation
| Employees reported to the SBA | 17 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $13.5M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $11.5M |
| Estimate: the two combined (geometric mean) | $14.2M |
| EBITDA margin (industry, adjusted for size) | 5% |
| EBITDA = revenue × margin | $637K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $2.3M |
| Multiple for this size and industry | 3.6× |
| Value range | $1.2M – $3.1M |
| Revenue range | $9.3M – $16.2M |
| EBITDA range | $419K – $727K |
| Industry (NAICS) | Apparel, Piece Goods, and Notions Merchant Wholesalers (424330) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
“Founded by women who live for the energy of the stands, Gameday Couture is redefining fan fashion by ditching boxy, unisex fits for premium, officially licensed apparel that actually fits your life.”
Advisors
- BankingStride Bank, National AssociationPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Stride Bank, National Association PPP 2020, PPP 2021 | All 504 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/5/2020 | first | $159K | 17 |
| 1/22/2021 | second | $159K | 12 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Gameday Couture LLC
Gameday Couture LLC is an apparel, piece goods, and notions merchant wholesalers company in Tulsa, Oklahoma, in business since 2010. Its estimated annual revenue is about $14.2M, with roughly $637K of EBITDA. It has about 17 employees. Its estimated business value is $2.3M (likely range $1.2M–$3.1M).
Common questions
- Who owns Gameday Couture LLC?
- The owner of Gameday Couture LLC isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Gameday Couture LLC make?
- SeeBITDA estimates Gameday Couture LLC's annual revenue at about $14.2M (likely between $9.3M and $16.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Gameday Couture LLC worth?
- About $2.3M, roughly 3.6× its estimated EBITDA of $637K, typical for a apparel, piece goods, and notions merchant wholesalers company its size. Likely range: $1.2M–$3.1M.
- How many employees does Gameday Couture LLC have?
- About 17, as reported on its PPP loan.
- When was Gameday Couture LLC founded?
- Gameday Couture LLC has been in business since 2010.