Gene Sears Supply Company
How we got $3.1M
Based on its 12 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 19 years (since 2007)
From public records and the company's website, not a statement that it's for sale.
What they do
Third Generation Shooting Supply is an online store offering shooting accessories, including reloading supplies, gun cleaning supplies, gun cases, and custom rifle components. The pages do not state the business name Gene Sears Supply Company or describe its customers in detail.
From the company's website. Industry: Sporting and Recreational Goods and Supplies Merchant Wholesalers.
Customers & suppliers
Suppliers & brands
- Accurate Powder · brand it sells or installs
- Acraglas · brand it sells or installs
- Alliant Powder · brand it sells or installs
- ATI Stocks · brand it sells or installs
- Bell's Predator Calls · brand it sells or installs
- Benchmark Barrels · brand it sells or installs
- Benelli · brand it sells or installs
- Beretta · brand it sells or installs
- Berger · brand it sells or installs
- Birchwood Casey · brand it sells or installs
- Browning · brand it sells or installs
- Butler Creek · brand it sells or installs
- CCI · brand it sells or installs
- CVA · brand it sells or installs
- Caldwell · brand it sells or installs
Estimated value over time
▲ 47% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 25% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 12 | $11.1M |
| 2020 | Form 5500 | 11 | $10.2M |
| 2021 | Form 5500 | 11 | $10.2M |
| 2022 | Form 5500 | 9 | $8.3M |
| 2023 | Form 5500 | 7 | $6.5M |
| 2024 | Form 5500 | 9 | $8.3M |
| 2025 | Form 5500 | 9 | $8.3M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| GENE SEARS SUPPLY COMPANY this business | $11.9M | — |
| KINGFISHER PIPE SALES & SERVICE INC. El Reno · 6 employees | $6.5M | 1.5 mi |
| KINGFISHER PIPE SALES AND SERVICE, INC. El Reno · 6 employees | $6.6M | 4.5 mi |
| OKLAHOMA SHOOTING SPORTS COMPLEX, LLC Yukon · 9 employees | $5.4M | 8.2 mi |
| ARCHERY TRADITIONS OF OKLAHOMA, LLC Yukon · 3 employees | $4.3M | 10.6 mi |
| JAMFAM LLC Yukon · 5 employees | $4.0M | 10.6 mi |
| RICHARD AVANTS Yukon · 1 employees | $1.1M | 11.9 mi |
The full calculation
| Employees reported to the SBA | 12 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $11.3M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $9.6M |
| Estimate: the two combined (geometric mean) | $11.9M |
| EBITDA margin (industry, adjusted for size) | 7% |
| EBITDA = revenue × margin | $875K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $3.1M |
| Multiple for this size and industry | 3.6× |
| Value range | $1.7M – $4.3M |
| Revenue range | $7.8M – $13.6M |
| EBITDA range | $575K – $997K |
| Industry (NAICS) | Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/14/2020 | first | $110K | 12 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Gene Sears Supply Company
Gene Sears Supply Company is a sporting and recreational goods and supplies merchant wholesalers company in El Reno, Oklahoma, in business since 2007. Its estimated annual revenue is about $11.9M, with roughly $875K of EBITDA. It has about 9 employees. Its estimated business value is $3.1M (likely range $1.7M–$4.3M).
Common questions
- Who owns Gene Sears Supply Company?
- The owner of Gene Sears Supply Company isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Gene Sears Supply Company make?
- SeeBITDA estimates Gene Sears Supply Company's annual revenue at about $11.9M (likely between $7.8M and $13.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Gene Sears Supply Company worth?
- About $3.1M, roughly 3.6× its estimated EBITDA of $875K, typical for a sporting and recreational goods and supplies merchant wholesalers company its size. Likely range: $1.7M–$4.3M.
- How many employees does Gene Sears Supply Company have?
- About 9, from its 2025 retirement-plan filing.
- When was Gene Sears Supply Company founded?
- Gene Sears Supply Company has been in business since 2007.