General, Inc.
How we got $2.2M
Based on its 17 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 26 years (since 2000)
From public records and the company's website, not a statement that it's for sale.
Estimated value over time
▲ 14% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| GENERAL, INC. this business | $5.1M | — |
| SLEEPING C HARVESTING LLC Laverne | $2.1M | 9.9 mi |
| KL LAND & CATTLE LLC Laverne | $1.4M | 9.9 mi |
| SYAR OILFIELD SERVICES LLC Rosston | $932K | 10.4 mi |
| MEREDITH TRUCKING LLC Laverne · 1 employees | $726K | 10.5 mi |
| A OIL FIELD SUPPLY LLC Laverne | $2.1M | 10.7 mi |
| NARD LLC Buffalo · 1 employees | $422K | 16.5 mi |
The full calculation
| Employees reported to the SBA | 17 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $4.5M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $4.4M |
| Estimate: the two combined (geometric mean) | $5.1M |
| EBITDA margin (industry, adjusted for size) | 13% |
| EBITDA = revenue × margin | $673K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $2.2M |
| Multiple for this size and industry | 3.2× |
| Value range | $1.1M – $2.9M |
| Revenue range | $3.4M – $5.8M |
| EBITDA range | $443K – $767K |
| Industry (NAICS) | General Freight Trucking, Local (484110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingThe Bank of Beaver CityPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| The Bank of Beaver City PPP 2020, PPP 2021 | All 54 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/3/2020 | first | $156K | 17 |
| 1/16/2021 | second | $157K | 16 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About General, Inc.
General, Inc. is a general freight trucking, local company in Laverne, Oklahoma, in business since 2000. Its estimated annual revenue is about $5.1M, with roughly $673K of EBITDA. It has about 17 employees. Its estimated business value is $2.2M (likely range $1.1M–$2.9M).
Common questions
- Who owns General, Inc.?
- The owner of General, Inc. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does General, Inc. make?
- SeeBITDA estimates General, Inc.'s annual revenue at about $5.1M (likely between $3.4M and $5.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is General, Inc. worth?
- About $2.2M, roughly 3.2× its estimated EBITDA of $673K, typical for a general freight trucking, local company its size. Likely range: $1.1M–$2.9M.
- How many employees does General, Inc. have?
- About 17, as reported on its PPP loan.
- When was General, Inc. founded?
- General, Inc. has been in business since 2000.