SeeBITDAOklahoma

Goodwill Industries of Central Oklahoma, Inc.

Vocational Rehabilitation Services
  • 316 S. Blackwelder Ave, Oklahoma City, OK
  • 4 locations
  • Since 1936
  • NAICS 624310
Federal contractor
Reported revenueReported figures
$59.0M
$56.1Mlikely range$62.0M
Revenue
$59.0M
a year
Profit (EBITDA)
$5.1M
9% of revenue
Employees
123
reported in 2020
Leadership
Will Lufburrow
President · source · confirmed by 2 sources
  • Traci Moses
    Evp - Chief People Officer · Form 990
  • Oj Sanders Iv
    Controller · Form 990
  • Jake Taylor
    Treasurer · Form 990
  • Joseph Trance Ii
    Vp - Donated Goods / Retai · Form 990
  • Lisa Dillon
    Vp - Workforce Development · Form 990
Has a management team. Someone besides the owner runs part of the business, which buyers pay more for.

How we got $59.0M

Based on IRS Form 990 (2025).

Reported revenue, IRS Form 990 (2025)$59.0M
× 9% profit margin$5.1M

· Own this business? Correct these figures

What we know

PPP loan, 2020
401(k) filing, 2024
Reported financials
Company website
Owner named
4 locations found
Trucking registration (FMCSA)
Federal contracts

What they do

Goodwill Central Oklahoma is a nonprofit that helps Oklahomans overcome challenges to employment through free career services, job training, and donated-goods stores. It also offers commercial cleaning and other outsourced services to businesses.

Products & services
Donate GoodsDonate FundsDonate VehiclesJanitorial ServicesOffice SpacesCorporate BoardroomsCarpet SteamingWindow WashingTrash RemovalRestroomsLandscaping ServicesPackaging Services
Markets served
commercialindividuals with disabilitiesat-risk youthcurrently incarcerated and previously justice-involved individuals
Service area
central OklahomaOklahoma City

From the company's website. Industry: Vocational Rehabilitation Services.

Customers & suppliers

Customers

  • Indian Health Service · federal contracts $65K

Employees over time

▲ 515% since 2020
05001k20202021202220232024123756
401(k) / retirement-plan participantsEmployees reported for PPP
Show as table
YearSourceEmployeesEst. revenueEst. EBITDA
2020PPP loan123$7.1M$604K
2020Form 5500500$28.7M$2.5M
2021Form 5500530$30.4M$2.6M
2022Form 5500662$38.0M$3.3M
2023Form 5500583$33.4M$2.9M
2024Form 5500756$43.4M$3.7M

Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA, INC.
this business
$59.0M$5.1M—
THE 405 CENTER INC
Oklahoma City · 3 employees
$346K$59K0.6 mi
MEDICAL THERAPY ASSOCIATES, LLC
Oklahoma City · 1 employees
$156K$26K3.1 mi
DAWNING CAREERS LLC
Oklahoma City · 1 employees
$134K$23K3.7 mi
INDEPENDENT CAREER CONSULTANTS INC.
Oklahoma City · 8 employees
$1.1M$158K4.3 mi
INNOVATIVE INC
Oklahoma City · 4 employees
$509K$86K4.6 mi
COMMUNICATION GAP LLC
Oklahoma City · 1 employees
$241K$41K4.9 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

These are the business's own reported figures, from its IRS Form 990 filing, not an estimate. EBITDA applies the industry margin to reported revenue.

Revenue range$56.1M – $62.0M
EBITDA range$4.8M – $5.3M
Industry (NAICS)Vocational Rehabilitation Services (624310)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Founded 1936
“Goodwill was founded in Oklahoma City in 1936 through the advocacy of journalist Edith Johnson.”

Advisors

  • AccountingHspg & Associates, PCAudits its 401(k) plan (2024 filing)
  • AccountingHspg And Associates PCPrepared its Form 990
  • BankingMidFirst BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

MidFirst Bank
PPP 2020
All 2,403 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/8/2020first$3.3M$3.3M123MidFirst Bank

4 locations

316 S. Blackwelder AveOklahoma CityThis listing
1324 N Kelly AveEdmondView
5801 E Covell RdEdmondView
620 S Santa Fe AveMooreView

Revenue, profit and value are for the whole company.

Public records

IRS Form 990
Nonprofit
Revenue (2025)$59.0M
Assets$77.3M
Tax-exempt since1938
Federal contracts
USAspending.gov
Total, recent years$65K
FY2024$12K
FY2023$3K
FY2022$50K
DOT motor carrier
USDOT 2143079
Trucks (power units)14
Drivers17
Miles (2025)444,220
Registered with DOT2011

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Goodwill Industries of Central Oklahoma, Inc.

Goodwill Industries of Central Oklahoma, Inc. is a vocational rehabilitation services company in Oklahoma City, Oklahoma, in business since 1936. It is owned by Will Lufburrow (President). Its reported annual revenue is about $59.0M, with roughly $5.1M of EBITDA. It has about 756 employees. It has 4 locations.

Common questions

Who owns Goodwill Industries of Central Oklahoma, Inc.?
Goodwill Industries of Central Oklahoma, Inc. is owned by Will Lufburrow (President), according to public sources such as the company's website or filings.
How much revenue does Goodwill Industries of Central Oklahoma, Inc. make?
Goodwill Industries of Central Oklahoma, Inc. reported revenue of about $59.0M.
How many employees does Goodwill Industries of Central Oklahoma, Inc. have?
About 756, from its 2024 retirement-plan filing.
When was Goodwill Industries of Central Oklahoma, Inc. founded?
Goodwill Industries of Central Oklahoma, Inc. has been in business since 1936.