SeeBITDAOklahoma

Great Plains Vision Center, PLLC

Offices of Optometrists
Estimated valueMedium confidence
$974K
$513Klikely range$1.3M
About 3× its yearly profit, typical for a company this size in its industry.
Revenue
$1.7M
a year
Profit (EBITDA)
$325K
19% of revenue
Employees
7
reported in 2020
Leadership
Jacoby J. Dewald
Owner · source · confirmed by 2 sources
Unlikely to sell soon

How we got $974K

Based on its 7 employees and its payroll, both reported for PPP in 2020 and brought up to date.

7 employees × $172K each$1.2M
PPP payroll ÷ payroll's usual share of revenue$1.8M
Shown toward the top of its range×1.14
Revenue$1.7M
× 19% profit margin$325K
× 3 sale multiple = value$974K

· Own this business? Correct these figures

Estimated value over time

▲ 22% since 2020
$0$560K$1.1M20202026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

What we know

PPP loan, 2020
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Unlikely to sell soon

  • In business 15 years (since 2011)

From public records and the company's website, not a statement that it's for sale.

What they do

Great Plains Vision Center is an optometry practice providing comprehensive eye care for the whole family in northwest Oklahoma, led by owner and optometrist Dr. Jacoby Dewald.

Products & services
Eye examsCo-Management of Ocular SurgeriesContact Lens ServicesInfantSEE® and Pediatric Eye ExamsVision TherapyOcular Disease ManagementLow Vision Services
Markets served
Patients of every ageChildrenAdults
Service area
northwest OklahomaWoodward
Certifications
InfantSEE® program

From the company's website. Industry: Offices of Optometrists.

Customers & suppliers

Suppliers & brands

  • Biofinity · brand it sells or installs
  • Air Optix · brand it sells or installs
  • Acuvue Oasys · brand it sells or installs
  • Proclear 1 Day · brand it sells or installs
  • Focus Dailies · brand it sells or installs

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
GREAT PLAINS VISION CENTER, PLLC
this business
$1.7M$325K—
KuyKendall Hearing Aid Center & Diagnostic Audiology
Woodward
$8.3M$683K0.0 mi
Rehab Counseling Center Inc
Woodward
$990K$213K0.1 mi
Sturgill Troy Dr
Woodward
$1.8M$380K0.1 mi
LIFEWORKS THERAPY SOLUTIONS, INC.
Woodward · 1 employees
$192K$49K0.1 mi
REGIONAL CHIROPRACTIC & REHABILITATION, PLLC
Woodward · 3 employees
$643K$162K0.1 mi
BRENDA K HUENERGARDT MD PC
Woodward · 4 employees
$1.4M$277K0.1 mi

The full calculation

Employees reported to the SBA7
Revenue from headcount (employees × revenue per employee for companies this size)$1.2M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$1.8M
Estimate: the two combined (geometric mean)$1.7M
EBITDA margin (industry, adjusted for size)19%
EBITDA = revenue × margin$325K

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$974K
Multiple for this size and industry3×
Value range$513K – $1.3M
Revenue range$1.1M – $1.9M
EBITDA range$214K – $370K
Industry (NAICS)Offices of Optometrists (621320)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Founded 2011 by Jacoby J. Dewald
“Dr. Jacoby J. Dewald, a fourth-generation northwest Oklahoma native, founded Great Plains Vision Center in 2011 and has nearly 15 years of experience providing comprehensive eye care.”

Advisors

  • BankingGreat Plains National BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

Great Plains National Bank
PPP 2020
All 1,112 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/5/2020first$63K$64K7Great Plains National Bank

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Great Plains Vision Center, PLLC

Great Plains Vision Center, PLLC is an offices of optometrists company in Woodward, Oklahoma, in business since 2011. It is owned by Jacoby J. Dewald. Its estimated annual revenue is about $1.7M, with roughly $325K of EBITDA. It has about 7 employees. Its estimated business value is $974K (likely range $513K–$1.3M).

Common questions

Who owns Great Plains Vision Center, PLLC?
Great Plains Vision Center, PLLC is owned by Jacoby J. Dewald, according to public sources such as the company's website or filings.
How much revenue does Great Plains Vision Center, PLLC make?
SeeBITDA estimates Great Plains Vision Center, PLLC's annual revenue at about $1.7M (likely between $1.1M and $1.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Great Plains Vision Center, PLLC worth?
About $974K, roughly 3× its estimated EBITDA of $325K, typical for a offices of optometrists company its size. Likely range: $513K–$1.3M.
How many employees does Great Plains Vision Center, PLLC have?
About 7, as reported on its PPP loan.
When was Great Plains Vision Center, PLLC founded?
Great Plains Vision Center, PLLC has been in business since 2011.