Holey Rollers LLC
How we got $282K
Based on its 14 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 26% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
What we know
What they do
Holey Rollers is a tiny cafe in the 30th St Market in Oklahoma City's Paseo Arts District that sells handcrafted vegan donuts, with gluten free options, plus vegan kolaches and breakfast sandwiches. It also offers catering and event services.
From the company's website. Industry: Restaurants.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| HOLEY ROLLERS LLC this business | $1.4M | — |
| BE OUR GUEST!, LLC Oklahoma City · 50 employees | $5.6M | 0.0 mi |
| TOSHI 1868 LLC Oklahoma City · 28 employees | $2.3M | 0.0 mi |
| Gorō Ramen Oklahoma City | $1.7M | 0.0 mi |
| Soul Café Oklahoma City | $1.7M | 0.0 mi |
| Picasso Cafe Oklahoma City | $1.7M | 0.0 mi |
| OSO ON PASEO, LLC Oklahoma City · 30 employees | $3.5M | 0.1 mi |
The full calculation
| Employees reported to the SBA | 14 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $1.3M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $1.3M |
| Estimate: the two combined (geometric mean) | $1.4M |
| EBITDA margin (industry, adjusted for size) | 11% |
| EBITDA = revenue × margin | $157K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $282K |
| Multiple for this size and industry | 1.8× |
| Value range | $148K – $386K |
| Revenue range | $944K – $1.6M |
| EBITDA range | $103K – $179K |
| Industry (NAICS) | Full-Service Restaurants (722511) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingLegacy BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Legacy Bank PPP 2020, PPP 2021 | All 727 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/6/2020 | first | $47K | 14 |
| 1/23/2021 | second | $51K | 10 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Holey Rollers LLC
Holey Rollers LLC is a restaurants company in Oklahoma City, Oklahoma, in business since 2015. Its estimated annual revenue is about $1.4M, with roughly $157K of EBITDA. It has about 14 employees. Its estimated business value is $282K (likely range $148K–$386K).
Common questions
- Who owns Holey Rollers LLC?
- The owner of Holey Rollers LLC isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Holey Rollers LLC make?
- SeeBITDA estimates Holey Rollers LLC's annual revenue at about $1.4M (likely between $944K and $1.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Holey Rollers LLC worth?
- About $282K, roughly 1.8× its estimated EBITDA of $157K, typical for a restaurants company its size. Likely range: $148K–$386K.
- How many employees does Holey Rollers LLC have?
- About 14, as reported on its PPP loan.
- When was Holey Rollers LLC founded?
- Holey Rollers LLC has been in business since 2015.