SeeBITDAOklahoma

Holey Rollers LLC

Estimated valueMedium confidence
$282K
$148Klikely range$386K
About 1.8× its yearly profit, typical for a company this size in its industry.
Revenue
$1.4M
a year
Profit (EBITDA)
$157K
11% of revenue
Employees
14
reported in 2020
Leadership
Owner not found yet
We haven't found the owner in public records

How we got $282K

Based on its 14 employees and its payroll, both reported for PPP in 2020 and brought up to date.

14 employees × $90K each$1.3M
PPP payroll ÷ payroll's usual share of revenue$1.3M
Shown toward the top of its range×1.14
Revenue$1.4M
× 11% profit margin$157K
× 1.8 sale multiple = value$282K

· Own this business? Correct these figures

Estimated value over time

▲ 26% since 2020
$0$162K$324K20202026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

What we know

PPP loan, 2020
No 401(k) filing
No reported financials
Company website
Owner not found

What they do

Holey Rollers is a tiny cafe in the 30th St Market in Oklahoma City's Paseo Arts District that sells handcrafted vegan donuts, with gluten free options, plus vegan kolaches and breakfast sandwiches. It also offers catering and event services.

Products & services
handcrafted vegan donutsgluten free optionsvegan kolachesvegan breakfast sandwichescatering
Markets served
breakfast at your office
Service area
Oklahoma CityPaseo Arts District
Certifications
Registered Trademark

From the company's website. Industry: Restaurants.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
HOLEY ROLLERS LLC
this business
$1.4M$157K—
BE OUR GUEST!, LLC
Oklahoma City · 50 employees
$5.6M$506K0.0 mi
TOSHI 1868 LLC
Oklahoma City · 28 employees
$2.3M$230K0.0 mi
Gorō Ramen
Oklahoma City
$1.7M$184K0.0 mi
Soul Café
Oklahoma City
$1.7M$184K0.0 mi
Picasso Cafe
Oklahoma City
$1.7M$184K0.0 mi
OSO ON PASEO, LLC
Oklahoma City · 30 employees
$3.5M$347K0.1 mi

The full calculation

Employees reported to the SBA14
Revenue from headcount (employees × revenue per employee for companies this size)$1.3M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$1.3M
Estimate: the two combined (geometric mean)$1.4M
EBITDA margin (industry, adjusted for size)11%
EBITDA = revenue × margin$157K

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$282K
Multiple for this size and industry1.8×
Value range$148K – $386K
Revenue range$944K – $1.6M
EBITDA range$103K – $179K
Industry (NAICS)Full-Service Restaurants (722511)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Advisors

  • BankingLegacy BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

Legacy Bank
PPP 2020, PPP 2021
All 727 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/6/2020first$47K$48K14Legacy Bank
1/23/2021second$51K$52K10Legacy Bank

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Holey Rollers LLC

Holey Rollers LLC is a restaurants company in Oklahoma City, Oklahoma, in business since 2015. Its estimated annual revenue is about $1.4M, with roughly $157K of EBITDA. It has about 14 employees. Its estimated business value is $282K (likely range $148K–$386K).

Common questions

Who owns Holey Rollers LLC?
The owner of Holey Rollers LLC isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
How much revenue does Holey Rollers LLC make?
SeeBITDA estimates Holey Rollers LLC's annual revenue at about $1.4M (likely between $944K and $1.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Holey Rollers LLC worth?
About $282K, roughly 1.8× its estimated EBITDA of $157K, typical for a restaurants company its size. Likely range: $148K–$386K.
How many employees does Holey Rollers LLC have?
About 14, as reported on its PPP loan.
When was Holey Rollers LLC founded?
Holey Rollers LLC has been in business since 2015.