SeeBITDAOklahoma

In-Sight Books, Inc.

Information
  • 5909 NW EXPRESSWAY STE 110, Oklahoma City, OK
  • Since 1998
  • NAICS 511130
Estimated valueMedium confidence
$1.3M
$669Klikely range$1.7M
About 3× its yearly profit, typical for a company this size in its industry.
Revenue
$2.0M
a year
Profit (EBITDA)
$424K
21% of revenue
Employees
5
reported in 2020
Leadership
Doug Manning
Founder · source · confirmed by 2 sources
Likely to sell
Has a management team. Someone besides the owner runs part of the business, which buyers pay more for.

How we got $1.3M

Based on its 5 employees and its payroll, both reported for PPP in 2020 and brought up to date.

5 employees × $332K each$1.7M
PPP payroll ÷ payroll's usual share of revenue$1.8M
Shown toward the top of its range×1.14
Revenue$2.0M
× 21% profit margin$424K
× 3 sale multiple = value$1.3M

· Own this business? Correct these figures

What we know

PPP loan, 2020
401(k) filing, 2021
No reported financials
Company website
Owner named

Signs of a sale Likely to sell

  • In business 28 years (since 1998)
  • Founder still runs it after 28 years
  • No family successor named on its website

From public records and the company's website, not a statement that it's for sale.

What they do

InSight Books is a division of Funeral Director's Resource Inc. that offers books, videos, cards, and lapel pins on elder care, grief, and funeral planning, and trains and certifies celebrants to help families during loss.

Products & services
booksvideoscardslapel pinsContinuing Care Series SetThoughts for the Holidays 4th EditionComfort Card HolidayCertified CelebrantsContinuing Care Series Mailing ServiceHoliday Mailing Service
Markets served
funeral professionhospiceschurchescare facilitiessupport groupsfuneral directors
Certifications
InSight Certified Celebrant

From the company's website. Industry: Information.

Customers & suppliers

Possible customers nearby

The largest businesses within about 60 miles in the markets its website says it serves.

Home health & senior care

Estimated value over time

▼ 6% since 2020
$0$780K$1.6M202020212026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Employees over time

▼ 40% since 2020
05102020202153
401(k) / retirement-plan participantsEmployees reported for PPP
Show as table
YearSourceEmployeesEst. revenueEst. EBITDA
2020PPP loan5$1.9M$410K
2020Form 55003$1.2M$246K
2021Form 55003$1.2M$246K

Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
IN-SIGHT BOOKS, INC.
this business
$2.0M$424K—
DONNA'S CARDS & GIFTS, INC.
Warr Acres · 5 employees
$2.8M$608K0.7 mi
NIGHT OWL PUBLICATIONS, INC.
Oklahoma City · 2 employees
$820K$226K2.0 mi
AREM LLC
Oklahoma City · 1 employees
$511K$141K3.4 mi
NICHOLS HILLS PUBLISHING COMPANY
Oklahoma City · 7 employees
$1.7M$397K3.7 mi
MANCHESTER PUBLICATIONS LLC
Oklahoma City · 6 employees
$2.4M$503K3.8 mi
JMA MEDICAL, LLC
Oklahoma City · 1 employees
$671K$185K3.9 mi

The full calculation

Employees reported to the SBA5
Revenue from headcount (employees × revenue per employee for companies this size)$1.7M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$1.8M
Estimate: the two combined (geometric mean)$2.0M
EBITDA margin (industry, adjusted for size)21%
EBITDA = revenue × margin$424K

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$1.3M
Multiple for this size and industry3×
Value range$669K – $1.7M
Revenue range$1.3M – $2.3M
EBITDA range$279K – $483K
Industry (NAICS)Information (511130)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Founded by Doug Manning
“So, with a lot of hope, luck and faith, he changed careers and founded InSight Books as his publishing and seminar company.”

Advisors

  • BankingLegacy BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

Legacy Bank
PPP 2020, PPP 2021
All 727 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/7/2020first$47K$47K5Legacy Bank
1/20/2021second$47K$47K4Legacy Bank

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About In-Sight Books, Inc.

In-Sight Books, Inc. is an information company in Oklahoma City, Oklahoma, in business since 1998. It is owned by Doug Manning (Founder). Its estimated annual revenue is about $2.0M, with roughly $424K of EBITDA. It has about 3 employees. Its estimated business value is $1.3M (likely range $669K–$1.7M).

Common questions

Who owns In-Sight Books, Inc.?
In-Sight Books, Inc. is owned by Doug Manning (Founder), according to public sources such as the company's website or filings.
How much revenue does In-Sight Books, Inc. make?
SeeBITDA estimates In-Sight Books, Inc.'s annual revenue at about $2.0M (likely between $1.3M and $2.3M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is In-Sight Books, Inc. worth?
About $1.3M, roughly 3× its estimated EBITDA of $424K, typical for a information company its size. Likely range: $669K–$1.7M.
How many employees does In-Sight Books, Inc. have?
About 3, from its 2021 retirement-plan filing.
When was In-Sight Books, Inc. founded?
In-Sight Books, Inc. has been in business since 1998.
Is In-Sight Books, Inc. for sale?
There's no public listing, but it shows signs that often come before a sale: in business 28 years (since 1998); founder still runs it after 28 years; no family successor named on its website.