Innovative Eyecare, PLLC
How we got $1.2M
Based on its 11 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 16 years (since 2010)
From public records and the company's website, not a statement that it's for sale.
What they do
Innovative Eyecare is an optometry practice in Edmond, OK that provides eye exams, diagnosis and treatment of eye diseases and conditions, and vision care products such as eyewear and contact lenses.
From the company's website. Industry: Offices of Optometrists.
Customers & suppliers
Suppliers & brands
- Nuance Audio Glasses · brand it sells or installs
- EnChroma Lens Technology · brand it sells or installs
- Ray-Ban Meta Glasses · brand it sells or installs
- TempSure Envi · brand it sells or installs
- Visian ICL · brand it sells or installs
- EyePromise · brand it sells or installs
- Optomap · brand it sells or installs
- Optos · brand it sells or installs
- Medmont Topography · brand it sells or installs
- MiSight · brand it sells or installs
- Stellest Lenses · brand it sells or installs
- Tyrvaya for Dry Eye Relief · brand it sells or installs
Estimated value over time
▲ 22% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 64% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 11 | $1.5M |
| 2020 | Form 5500 | 4 | $534K |
| 2021 | Form 5500 | 4 | $534K |
| 2022 | Form 5500 | 8 | $1.1M |
| 2023 | Form 5500 | 7 | $934K |
| 2024 | Form 5500 | 4 | $534K |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| INNOVATIVE EYECARE, PLLC this business | $2.1M | — |
| Dr. Matthew Brooks Edmond | $1.0M | 0.0 mi |
| Dr Zane Riggs, DC Edmond | $1.0M | 0.1 mi |
| Resolve Hypnosis Edmond | $1.0M | 0.8 mi |
| Oklahoma Children's Psychological Assessment & Therapy Center Edmond | $1.0M | 0.9 mi |
| TOWNSEND CHIROPRACTIC INCORPORATED P.C. Edmond · 2 employees | $427K | 0.9 mi |
| RITA G. CHANDLER PH. D. INC Edmond · 8 employees | $1.2M | 1.0 mi |
The full calculation
| Employees reported to the SBA | 11 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $1.9M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $1.7M |
| Estimate: the two combined (geometric mean) | $2.1M |
| EBITDA margin (industry, adjusted for size) | 19% |
| EBITDA = revenue × margin | $405K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.2M |
| Multiple for this size and industry | 3× |
| Value range | $640K – $1.7M |
| Revenue range | $1.4M – $2.4M |
| EBITDA range | $267K – $462K |
| Industry (NAICS) | Offices of Optometrists (621320) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Innovative Eyecare has been a leading provider of optometry services and vision care products in the Edmond community since 2011, and we want to help you achieve and maintain clear vision for years to come.”
Leadership
- MBMatt BrooksO.D. · Company website · source
- JBJennifer BrooksO.D. · Company website · source
- EBElizabeth "Beth" BurkhartO.D. · Company website · source
Advisors
- BankingMidFirst BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| MidFirst Bank PPP 2020 | All 2,403 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/28/2020 | first | $66K | 11 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Innovative Eyecare, PLLC
Innovative Eyecare, PLLC is an offices of optometrists company in Edmond, Oklahoma, in business since 2010. Its estimated annual revenue is about $2.1M, with roughly $405K of EBITDA. It has about 4 employees. Its estimated business value is $1.2M (likely range $640K–$1.7M).
Common questions
- Who owns Innovative Eyecare, PLLC?
- The owner of Innovative Eyecare, PLLC isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Innovative Eyecare, PLLC make?
- SeeBITDA estimates Innovative Eyecare, PLLC's annual revenue at about $2.1M (likely between $1.4M and $2.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Innovative Eyecare, PLLC worth?
- About $1.2M, roughly 3× its estimated EBITDA of $405K, typical for a offices of optometrists company its size. Likely range: $640K–$1.7M.
- How many employees does Innovative Eyecare, PLLC have?
- About 4, from its 2024 retirement-plan filing.
- When was Innovative Eyecare, PLLC founded?
- Innovative Eyecare, PLLC has been in business since 2010.