Insight Creative Group, Inc.
- Rusty DuncanCMO, Partner · Company website
- Doug FarthingCCO, Partner · Company website
- Erin AcuffExecutive VP · Company website
- Matt FarleyVP of Agency Growth · Company website
- Andy Lopez KampfDirector of Account Services · Company website
How we got $7.7M
Based on its 26 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 40% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 4% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 26 | $6.3M |
| 2020 | Form 5500 | 26 | $6.3M |
| 2021 | Form 5500 | 30 | $7.3M |
| 2022 | Form 5500 | 29 | $7.1M |
| 2023 | Form 5500 | 31 | $7.6M |
| 2024 | Form 5500 | 26 | $6.3M |
| 2025 | Form 5500 | 25 | $6.1M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
What we know
Signs of a sale Unlikely to sell soon
- In business 20 years (since 2006)
From public records and the company's website, not a statement that it's for sale.
What they do
ICG-ADV is a full-service marketing and advertising agency based in Oklahoma City that builds brands through brand strategy, integrated campaigns, social media, video and media planning.
From the company's website. Industry: Marketing & advertising.
Customers & suppliers
Customers
- Mission Kids Child Advocacy Center · named on its website
- ALRT · named on its website
- Dragonfly Human Trafficking Victim Services · named on its website
- Oklahoma City Zoo · named on its website
- Arts Council OKC · named on its website
- The Hub · named on its website
- Oklahoma City Public Schools · named on its website
- Beavers Bend Cabin Country · named on its website
- REI Oklahoma · named on its website
- Carter Chevrolet · named on its website
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- LIFE. CHURCH OPERATIONS, LLC · Edmond, 13 mi · $118.7M
- OKLAHOMA CITY BOATHOUSE FOUNDATION · Oklahoma City, 1 mi · $68.4M
- THE EPISCOPAL DIOCESES OF OKLAHOMA, INC. · Oklahoma City, 0 mi · $63.9M
- CROSSINGS COMMUNITY CHURCH, INC · Oklahoma City, 4 mi · $53.1M
- COMMUNITIES FOUNDATION OF OKLAHOMA · Oklahoma City, 4 mi · $48.7M
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| INSIGHT CREATIVE GROUP, INC. this business | $11.8M | — |
| VANN AND ASSOCIATES STRATEGIC COMMUNICATIONS SOLUTIONS, LLC Oklahoma City · 3 employees | $1.4M | 0.0 mi |
| ROBOT HOUSE CREATIVE INC Oklahoma City · 4 employees | $2.3M | 0.1 mi |
| VOX INDUSTRIES LLC Oklahoma City · 5 employees | $2.1M | 0.2 mi |
| CAMPBELL & CO. ADVERTISING AGENCY LLC Oklahoma City · 2 employees | $1.1M | 0.2 mi |
| HASHTAG MEDIA LLC Oklahoma City · 9 employees | $3.5M | 0.2 mi |
| HOPPER MARKETING INC. Oklahoma City · 2 employees | $849K | 0.2 mi |
The full calculation
| Employees reported to the SBA | 26 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $9.3M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $11.6M |
| Estimate: the two combined (geometric mean) | $11.8M |
| EBITDA margin (industry, adjusted for size) | 14% |
| EBITDA = revenue × margin | $1.7M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $7.7M |
| Multiple for this size and industry | 4.5× |
| Value range | $4.0M – $10.5M |
| Revenue range | $7.8M – $13.5M |
| EBITDA range | $1.1M – $1.9M |
| Industry (NAICS) | Advertising Agencies (541810) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020, PPP 2021 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/15/2020 | first | $356K | 25 |
| 2/10/2021 | second | $351K | 26 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Insight Creative Group, Inc.
Insight Creative Group, Inc. is a marketing & advertising company in Oklahoma City, Oklahoma, in business since 2006. It is owned by Eric Joiner (CEO, Partner). Its estimated annual revenue is about $11.8M, with roughly $1.7M of EBITDA. It has about 25 employees. Its estimated business value is $7.7M (likely range $4.0M–$10.5M).
Common questions
- Who owns Insight Creative Group, Inc.?
- Insight Creative Group, Inc. is owned by Eric Joiner (CEO, Partner), according to public sources such as the company's website or filings.
- How much revenue does Insight Creative Group, Inc. make?
- SeeBITDA estimates Insight Creative Group, Inc.'s annual revenue at about $11.8M (likely between $7.8M and $13.5M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Insight Creative Group, Inc. worth?
- About $7.7M, roughly 4.5× its estimated EBITDA of $1.7M, typical for a marketing & advertising company its size. Likely range: $4.0M–$10.5M.
- How many employees does Insight Creative Group, Inc. have?
- About 25, from its 2025 retirement-plan filing.
- When was Insight Creative Group, Inc. founded?
- Insight Creative Group, Inc. has been in business since 2006.