J & J Custom Fire Inc
How we got $5.9M
Based on 14 employees reported for PPP in 2020, grown at the industry's Oklahoma rate since.
Estimated value over time
▲ 25% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
What we know
Signs of a sale Unlikely to sell soon
- In business 20 years (since 2006)
From public records and the company's website, not a statement that it's for sale.
What they do
J & J Custom Fire, Inc. builds custom fire trucks and offers firehouse services, with a focus on rural fire departments.
From the company's website. Industry: Heavy Duty Truck Manufacturing.
Customers & suppliers
Customers
- Cushing FD · named on its website
- Sparks FD · named on its website
- Arlington FD · named on its website
- Disney Island FD · named on its website
- RKR Cattle · named on its website
- Guthrie FD · named on its website
Suppliers & brands
- Stewart & Stevenson · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| J & J CUSTOM FIRE INC this business | $12.3M | — |
| USA RARE EARTH MAGNETS LLC Stillwater | $1.6M | 20.5 mi |
| ACTION TRUCK PARTS, INC. Ponca City · 5 employees | $4.8M | 29.3 mi |
| Crane Carrier Company Tulsa | $1.8M | 51.1 mi |
The full calculation
| Employees reported to the SBA | 14 |
| Industry revenue per employee | $856K |
| Revenue = employees × revenue per employee | $12.3M |
| EBITDA margin (industry, adjusted for size) | 10% |
| EBITDA = revenue × margin | $1.3M |
| Cross-check: revenue implied by PPP payroll | $3.3M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $5.9M |
| Multiple for this size and industry | 4.7× |
| Value range | $2.8M – $8.4M |
| Revenue range | $7.3M – $14.5M |
| EBITDA range | $743K – $1.5M |
| Industry (NAICS) | Heavy Duty Truck Manufacturing (336120) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
“J & J Custom Fire began in 2006 with an idea to build a brush truck that was both strong and easy to work, with a high pressure pump, poly tank, ground sprays, and a walkway behind the cab.”
Advisors
- BankingExchange Bank and Trust CompanyPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Exchange Bank and Trust Company PPP 2020, PPP 2021 | All 217 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/6/2020 | first | $48K | 14 |
| 1/22/2021 | second | $63K | 14 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About J & J Custom Fire Inc
J & J Custom Fire Inc is a heavy duty truck manufacturing company in Pawnee, Oklahoma, in business since 2006. It is owned by Jerry Potter (President). Its estimated annual revenue is about $12.3M, with roughly $1.3M of EBITDA. It has about 14 employees. Its estimated business value is $5.9M (likely range $2.8M–$8.4M).
Common questions
- Who owns J & J Custom Fire Inc?
- J & J Custom Fire Inc is owned by Jerry Potter (President), according to public sources such as the company's website or filings.
- How much revenue does J & J Custom Fire Inc make?
- SeeBITDA estimates J & J Custom Fire Inc's annual revenue at about $12.3M (likely between $7.3M and $14.5M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is J & J Custom Fire Inc worth?
- About $5.9M, roughly 4.7× its estimated EBITDA of $1.3M, typical for a heavy duty truck manufacturing company its size. Likely range: $2.8M–$8.4M.
- How many employees does J & J Custom Fire Inc have?
- About 14, as reported on its PPP loan.
- When was J & J Custom Fire Inc founded?
- J & J Custom Fire Inc has been in business since 2006.