SeeBITDAOklahoma

J.j. Kelly Bridal and Formal

Retail Trade
  • 12325 N. MAY AVE, Oklahoma City, OK
  • Since 2000
  • Family-owned
  • NAICS 448120
Estimated valueMedium confidence
$743K
$391Klikely range$1.0M
About 2.4× its yearly profit, typical for a company this size in its industry.
Revenue
$3.3M
a year
Profit (EBITDA)
$310K
10% of revenue
Employees
10
reported in 2020
John Kelly
Founder and Owner · source
Likely to sell
Contact

How we got $743K

Based on its 10 employees and its payroll, both reported for PPP in 2020 and brought up to date.

10 employees × $297K each$3.0M
PPP payroll ÷ payroll's usual share of revenue$2.7M
Shown toward the top of its range×1.14
Revenue$3.3M
× 10% profit margin$310K
× 2.4 sale multiple = value$743K

· Own this business? Correct these figures

What we know

PPP loan, 2020
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Likely to sell

  • In business 26 years (since 2000)
  • Founder still runs it after 26 years
  • No family successor named on its website

From public records and the company's website, not a statement that it's for sale.

What they do

J.J. Kelly Bridal is a family owned bridal boutique in Oklahoma City serving brides, offering couture designer gowns and related formalwear. It has been around for over 50 years.

Products & services
Dream DressesBlue Carpet AppointmentsBridal PartyMother Of The OccasionTuxedosAccessoriesJewelryEvents
Markets served
BridesBridal partyMother of the occasion
Service area
Oklahoma CityOklahoma

From the company's website. Industry: Retail Trade.

Customers & suppliers

Suppliers & brands

  • Gala by Galia Lahav · brand it sells or installs
  • Monique Lhuillier · brand it sells or installs
  • Kelly Chase Couture · brand it sells or installs

Estimated value over time

▼ 7% since 2020
$0$458K$916K20202026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
J.J. KELLY BRIDAL AND FORMAL
this business
$3.3M$310K—
TWO DOGS, INC.
Oklahoma City · 6 employees
$1.6M$173K0.2 mi
JEMMA STEMMONS
Oklahoma City · 1 employees
$377K$46K0.3 mi
KEEDO CLOTHES LLC
Oklahoma City · 7 employees
$1.8M$170K0.3 mi
SALLY KERNKE'S MOBILE FASHION INC.
Oklahoma City · 1 employees
$607K$75K0.3 mi
GENO'S FURS INC
Oklahoma City · 8 employees
$2.8M$267K0.3 mi
GAYE SMITH
Oklahoma City · 1 employees
$658K$81K1.3 mi

The full calculation

Employees reported to the SBA10
Revenue from headcount (employees × revenue per employee for companies this size)$3.0M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$2.7M
Estimate: the two combined (geometric mean)$3.3M
EBITDA margin (industry, adjusted for size)10%
EBITDA = revenue × margin$310K

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$743K
Multiple for this size and industry2.4×
Value range$391K – $1.0M
Revenue range$2.1M – $3.7M
EBITDA range$204K – $353K
Industry (NAICS)Retail Trade (448120)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

People & advisors

Founded by Dorothy and John KellyFamily-owned
“Located in the Town and Country Shopping Center in Northwest Oklahoma City, this family-owned and operated boutique has been in Oklahoma for 50 years.”

Advisors

  • BankingQuail Creek BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

Quail Creek Bank
PPP 2020, PPP 2021
All 13 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
5/28/2020first$46K$47K7Quail Creek Bank
1/16/2021second$55K$55K10Quail Creek Bank

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About J.j. Kelly Bridal and Formal

J.j. Kelly Bridal and Formal is a family-owned retail trade company in Oklahoma City, Oklahoma, in business since 2000. It is owned by John Kelly (Founder and Owner). Its estimated annual revenue is about $3.3M, with roughly $310K of EBITDA. It has about 10 employees. Its estimated business value is $743K (likely range $391K–$1.0M).

Common questions

Who owns J.j. Kelly Bridal and Formal?
J.j. Kelly Bridal and Formal is owned by John Kelly (Founder and Owner), according to public sources such as the company's website or filings.
How much revenue does J.j. Kelly Bridal and Formal make?
SeeBITDA estimates J.j. Kelly Bridal and Formal's annual revenue at about $3.3M (likely between $2.1M and $3.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is J.j. Kelly Bridal and Formal worth?
About $743K, roughly 2.4× its estimated EBITDA of $310K, typical for a retail trade company its size. Likely range: $391K–$1.0M.
How many employees does J.j. Kelly Bridal and Formal have?
About 10, as reported on its PPP loan.
When was J.j. Kelly Bridal and Formal founded?
J.j. Kelly Bridal and Formal has been in business since 2000.
Is J.j. Kelly Bridal and Formal for sale?
There's no public listing, but it shows signs that often come before a sale: in business 26 years (since 2000); founder still runs it after 26 years; no family successor named on its website.