Johnny Roberts Motors, Inc.
How we got $4.3M
Based on its 20 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 71 years (since 1955)
From public records and the company's website, not a statement that it's for sale.
What they do
Johnny Roberts Motors is a Chrysler, Dodge, Jeep, Ram and Wagoneer dealer in Altus, Oklahoma, selling new and pre-owned vehicles, offering financing, and providing vehicle service and repair.
From the company's website. Industry: Car dealers.
Customers & suppliers
Suppliers & brands
- Chrysler · brand it sells or installs
- Dodge · brand it sells or installs
- Jeep · brand it sells or installs
- Ram · brand it sells or installs
- Wagoneer · brand it sells or installs
Estimated value over time
▲ 19% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| JOHNNY ROBERTS MOTORS, INC. this business | $29.0M | — |
| Wilme's Pre Owned Autos Altus | $22.7M | 0.1 mi |
| Car-Mart of Altus Altus | $22.7M | 0.2 mi |
| Altus Factory Altus | $22.7M | 0.2 mi |
| WILMES CHEVROLET BUICK GMC INC. Altus · 55 employees | $78.5M | 0.3 mi |
| Rowland Motor Company Altus | $22.7M | 0.4 mi |
| Four Stars Toyota Altus | $22.7M | 0.7 mi |
The full calculation
| Employees reported to the SBA | 20 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $25.5M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $25.4M |
| Estimate: the two combined (geometric mean) | $29.0M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $1.2M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $4.3M |
| Multiple for this size and industry | 3.6× |
| Value range | $2.3M – $5.9M |
| Revenue range | $19.1M – $33.1M |
| EBITDA range | $781K – $1.4M |
| Industry (NAICS) | New Car Dealers (441110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingFrazer BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Frazer Bank PPP 2020, PPP 2021 | All 177 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/9/2020 | first | $225K | 20 |
| 1/21/2021 | second | $200K | 20 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Johnny Roberts Motors, Inc.
Johnny Roberts Motors, Inc. is a family-owned car dealers company in Altus, Oklahoma, in business since 1955. Its estimated annual revenue is about $29.0M, with roughly $1.2M of EBITDA. It has about 20 employees. Its estimated business value is $4.3M (likely range $2.3M–$5.9M).
Common questions
- Who owns Johnny Roberts Motors, Inc.?
- The owner of Johnny Roberts Motors, Inc. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Johnny Roberts Motors, Inc. make?
- SeeBITDA estimates Johnny Roberts Motors, Inc.'s annual revenue at about $29.0M (likely between $19.1M and $33.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Johnny Roberts Motors, Inc. worth?
- About $4.3M, roughly 3.6× its estimated EBITDA of $1.2M, typical for a car dealers company its size. Likely range: $2.3M–$5.9M.
- How many employees does Johnny Roberts Motors, Inc. have?
- About 20, as reported on its PPP loan.
- When was Johnny Roberts Motors, Inc. founded?
- Johnny Roberts Motors, Inc. has been in business since 1955.