Livylu, LLC
How we got $1.1M
Based on its 10 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 23 years (since 2003)
From public records and the company's website, not a statement that it's for sale.
What they do
LivyLu sells licensed gameday and state pride apparel and gift items through its online store and retail location in Tulsa, OK. It also offers a Become a Retailer option for wholesale customers.
From the company's website. Industry: Sporting and Athletic Goods Manufacturing.
Customers & suppliers
Suppliers & brands
- CLC · brand it sells or installs
- Affinity · brand it sells or installs
- Bravado · brand it sells or installs
- IMG · brand it sells or installs
- Iconic Images · brand it sells or installs
- Perryscope Rockware · brand it sells or installs
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- AVP METRO PETROLEUM LLC · Tulsa, 8 mi · $777.2M
- SGII, INC. · Sapulpa, 16 mi · $608.3M
- LAFERRY'S LP GAS CO · Park Hill, 61 mi · $513.0M
- THE YAFFE COMPANIES INCORPORATED · Muskogee, 45 mi · $509.7M
- W TWO PLUS LLC · Bixby, 16 mi · $496.1M
Estimated value over time
▲ 7% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| LIVYLU, LLC this business | $2.3M | — |
| US SAFETYSIGN & DECAL LLC Tulsa · 6 employees | $1.5M | 0.2 mi |
| CARLSON DESIGN CORPORATION Tulsa · 5 employees | $2.0M | 0.3 mi |
| VELLA BIOSCIENCE, INC. Tulsa | $1.0M | 0.7 mi |
| SUPERSPEED GOLF LLC Tulsa · 2 employees | $877K | 1.0 mi |
| THE GRIP JAR OPENER LLC Tulsa · 3 employees | $1.1M | 1.2 mi |
| TRIAD PRECISION PRODUCT, INC. Tulsa · 15 employees | $4.7M | 1.4 mi |
The full calculation
| Employees reported to the SBA | 10 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $2.9M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $1.4M |
| Estimate: the two combined (geometric mean) | $2.3M |
| EBITDA margin (industry, adjusted for size) | 15% |
| EBITDA = revenue × margin | $348K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.1M |
| Multiple for this size and industry | 3.2× |
| Value range | $586K – $1.5M |
| Revenue range | $1.5M – $2.6M |
| EBITDA range | $229K – $397K |
| Industry (NAICS) | Sporting and Athletic Goods Manufacturing (339920) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingAVB BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| AVB Bank PPP 2020 | All 309 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/7/2020 | first | $36K | 10 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Livylu, LLC
Livylu, LLC is a family-owned sporting and athletic goods manufacturing company in Tulsa, Oklahoma, in business since 2003. It is owned by Tiffany Riley. Its estimated annual revenue is about $2.3M, with roughly $348K of EBITDA. It has about 10 employees. Its estimated business value is $1.1M (likely range $586K–$1.5M).
Common questions
- Who owns Livylu, LLC?
- Livylu, LLC is owned by Tiffany Riley, according to public sources such as the company's website or filings.
- How much revenue does Livylu, LLC make?
- SeeBITDA estimates Livylu, LLC's annual revenue at about $2.3M (likely between $1.5M and $2.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Livylu, LLC worth?
- About $1.1M, roughly 3.2× its estimated EBITDA of $348K, typical for a sporting and athletic goods manufacturing company its size. Likely range: $586K–$1.5M.
- How many employees does Livylu, LLC have?
- About 10, as reported on its PPP loan.
- When was Livylu, LLC founded?
- Livylu, LLC has been in business since 2003.