Magic Services, Inc
How we got $13.2M
Based on its 128 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 61 years (since 1965)
From public records and the company's website, not a statement that it's for sale.
What they do
Magic Services Inc. is an Oklahoma City linen company providing linen, uniform, mat and towel services, restroom services and floor care products to establishments, from small businesses to major corporations and national chains.
From the company's website. Industry: Dry cleaners & laundry.
Customers & suppliers
Suppliers & brands
- SanMar · brand it sells or installs
- Dickies Uniform Store · brand it sells or installs
- Chef Works · brand it sells or installs
- Bragard · brand it sells or installs
Estimated value over time
▲ 12% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 49% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 128 | $9.8M |
| 2020 | Form 5500 | 80 | $6.1M |
| 2021 | Form 5500 | 76 | $5.8M |
| 2022 | Form 5500 | 63 | $4.8M |
| 2023 | Form 5500 | 65 | $5.0M |
| 2024 | Form 5500 | 65 | $5.0M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| MAGIC SERVICES, INC this business | $21.2M | — |
| The Masked Drycleaner Oklahoma City | $668K | 0.0 mi |
| RODEO CLEANERS CORPORATION Oklahoma City · 20 employees | $2.3M | 0.5 mi |
| Central laundry mat Oklahoma City | $668K | 1.1 mi |
| C & L Highlander Center Oklahoma City | $668K | 1.1 mi |
| Green Line Dry Cleaning & Laundry & Alterations Oklahoma City | $668K | 1.3 mi |
| EDEN PARK CORPORATION Oklahoma City · 15 employees | $990K | 1.5 mi |
The full calculation
| Employees reported to the SBA | 128 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $19.0M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $18.2M |
| Estimate: the two combined (geometric mean) | $21.2M |
| EBITDA margin (industry, adjusted for size) | 13% |
| EBITDA = revenue × margin | $2.8M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $13.2M |
| Multiple for this size and industry | 4.7× |
| Value range | $7.0M – $18.1M |
| Revenue range | $13.9M – $24.2M |
| EBITDA range | $1.9M – $3.2M |
| Industry (NAICS) | Coin-Operated Laundries and Drycleaners (812310) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Since 1965, Magic Services has helped enhance local Oklahoma City businesses by creating the atmosphere and look our clients desire.”
Leadership
- BGBecky GrahamSigned for the company · 2021 retirement-plan filing (Form 5500)
Advisors
- BankingRCB BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| RCB Bank PPP 2020, PPP 2021 | All 1,690 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/10/2020 | first | $551K | 128 |
| 1/21/2021 | second | $551K | 128 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Magic Services, Inc
Magic Services, Inc is a dry cleaners & laundry company in Oklahoma City, Oklahoma, in business since 1965. Its estimated annual revenue is about $21.2M, with roughly $2.8M of EBITDA. It has about 65 employees. Its estimated business value is $13.2M (likely range $7.0M–$18.1M).
Common questions
- Who owns Magic Services, Inc?
- The owner of Magic Services, Inc isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Magic Services, Inc make?
- SeeBITDA estimates Magic Services, Inc's annual revenue at about $21.2M (likely between $13.9M and $24.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Magic Services, Inc worth?
- About $13.2M, roughly 4.7× its estimated EBITDA of $2.8M, typical for a dry cleaners & laundry company its size. Likely range: $7.0M–$18.1M.
- How many employees does Magic Services, Inc have?
- About 65, from its 2024 retirement-plan filing.
- When was Magic Services, Inc founded?
- Magic Services, Inc has been in business since 1965.