Mercer Adams Funeral Service
- Gary MercerRetired - President/Funeral Director/Embalmer · Company website
- Gene AdamsPartner (funeral director) · Company website
How we got $2.2M
Based on its 18 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 65% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
What we know
Signs of a sale Unlikely to sell soon
- In business 27 years (since 1999)
- Family in the business (Gary Mercer, Retired - President/Funeral Director/Embalmer)
From public records and the company's website, not a statement that it's for sale.
What they do
Mercer-Adams Funeral Service provides funeral and cremation services in Bethany, OK, serving all people, faiths, budgets, and personalities. It also offers pre-planning and grief support.
From the company's website. Industry: Funeral homes.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| MERCER ADAMS FUNERAL SERVICE this business | $4.3M | — |
| Bill Merritt Funeral Service Bethany | $2.2M | 0.5 mi |
| MERCER ADAMS FUNERAL SERVICES, INC. Bethany | $3.5M | 0.7 mi |
| Guardian Funeral Homes West Chapel Warr Acres | $2.2M | 0.7 mi |
| Family History Center: Oklahoma City Oklahoma City | $2.2M | 2.0 mi |
| ABSOLUTE ECONOMICAL FUNERAL HOME Oklahoma City · 6 employees | $1.6M | 2.4 mi |
| Oklahoma Genealogical Society Oklahoma City | $2.2M | 2.5 mi |
The full calculation
| Employees reported to the SBA | 18 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $2.9M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $4.9M |
| Estimate: the two combined (geometric mean) | $4.3M |
| EBITDA margin (industry, adjusted for size) | 16% |
| EBITDA = revenue × margin | $703K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $2.2M |
| Multiple for this size and industry | 3.2× |
| Value range | $1.2M – $3.1M |
| Revenue range | $2.9M – $4.9M |
| EBITDA range | $462K – $802K |
| Industry (NAICS) | Funeral Homes and Funeral Services (812210) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
“After discussing these concerns with his friend, Ron Mercer, who had recently taken early retirement after 26 years as a Xerox executive, a partnership was forged and Gene Adams Funeral Service was born.”
Advisors
- BankingFirst Bethany Bank & TrustPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| First Bethany Bank & Trust PPP 2020 | All 186 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/27/2020 | first | $173K | 18 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Mercer Adams Funeral Service
Mercer Adams Funeral Service is a funeral homes company in Bethany, Oklahoma, in business since 1999. It is owned by Ron Mercer (Partner; later sole owner with his family). Its estimated annual revenue is about $4.3M, with roughly $703K of EBITDA. It has about 18 employees. Its estimated business value is $2.2M (likely range $1.2M–$3.1M).
Common questions
- Who owns Mercer Adams Funeral Service?
- Mercer Adams Funeral Service is owned by Ron Mercer (Partner; later sole owner with his family), according to public sources such as the company's website or filings.
- How much revenue does Mercer Adams Funeral Service make?
- SeeBITDA estimates Mercer Adams Funeral Service's annual revenue at about $4.3M (likely between $2.9M and $4.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Mercer Adams Funeral Service worth?
- About $2.2M, roughly 3.2× its estimated EBITDA of $703K, typical for a funeral homes company its size. Likely range: $1.2M–$3.1M.
- How many employees does Mercer Adams Funeral Service have?
- About 18, as reported on its PPP loan.
- When was Mercer Adams Funeral Service founded?
- Mercer Adams Funeral Service has been in business since 1999.