Metro Pins, LLC
How we got $2.5M
Based on its 9 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 22 years (since 2004)
From public records and the company's website, not a statement that it's for sale.
What they do
Metro Pins, LLC is a manufacturer of custom enamel pins (soft and hard enamel), lapel pins, trading pins, coins, medals, and keychains, based in Midwest City, OK. The pages describe offering free artwork, free mold fees, free shipping, and a 100% quality guarantee on orders.
From the company's website. Industry: Marketing & advertising.
Estimated value over time
▲ 21% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▲ 0% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 9 | $1.8M |
| 2020 | Form 5500 | 7 | $1.4M |
| 2021 | Form 5500 | 6 | $1.2M |
| 2022 | Form 5500 | 3 | $601K |
| 2023 | Form 5500 | 3 | $601K |
| 2024 | Form 5500 | 4 | $801K |
| 2025 | Form 5500 | 9 | $1.8M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| METRO PINS, LLC this business | $4.0M | — |
| SILSBY MEDIA LLC Oklahoma City · 4 employees | $964K | 0.8 mi |
| THE PARTY FIXX CO, LLC Oklahoma City · 1 employees | $360K | 4.8 mi |
| BOUTIQUE MARKETING LLC Oklahoma City | $1.5M | 6.7 mi |
| LOKAL LAUNCH ADVERTISING LLC Choctaw · 2 employees | $634K | 7.1 mi |
| CAPITAL PLUS, LLC Choctaw · 2 employees | $907K | 7.4 mi |
| MCSPADDEN & ASSOCIATES, LLC Oklahoma City · 3 employees | $1.5M | 7.7 mi |
The full calculation
| Employees reported to the SBA | 9 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $3.7M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $3.4M |
| Estimate: the two combined (geometric mean) | $4.0M |
| EBITDA margin (industry, adjusted for size) | 16% |
| EBITDA = revenue × margin | $662K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $2.5M |
| Multiple for this size and industry | 3.8× |
| Value range | $1.3M – $3.4M |
| Revenue range | $2.7M – $4.6M |
| EBITDA range | $435K – $754K |
| Industry (NAICS) | Other Services Related to Advertising (541890) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Founded in 2004, Metro Pins has quickly grown to become a premier provider of promotional items with customers across the US and the globe.”
Advisors
- BankingCross River Bank, Kabbage, Inc.PPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Cross River Bank PPP 2020 | All 589 borrowers → |
| Kabbage, Inc. PPP 2021 | All 202 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 5/1/2020 | first | $80K | 9 |
| 2/3/2021 | second | $21K | 9 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Metro Pins, LLC
Metro Pins, LLC is a marketing & advertising company in Midwest City, Oklahoma, in business since 2004. Its estimated annual revenue is about $4.0M, with roughly $662K of EBITDA. It has about 9 employees. Its estimated business value is $2.5M (likely range $1.3M–$3.4M).
Common questions
- Who owns Metro Pins, LLC?
- The owner of Metro Pins, LLC isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Metro Pins, LLC make?
- SeeBITDA estimates Metro Pins, LLC's annual revenue at about $4.0M (likely between $2.7M and $4.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Metro Pins, LLC worth?
- About $2.5M, roughly 3.8× its estimated EBITDA of $662K, typical for a marketing & advertising company its size. Likely range: $1.3M–$3.4M.
- How many employees does Metro Pins, LLC have?
- About 9, from its 2025 retirement-plan filing.
- When was Metro Pins, LLC founded?
- Metro Pins, LLC has been in business since 2004.