SeeBITDAOklahoma

Moon-Baker Agency, Inc.

Insurance agencies
  • 130 E. Main Street, Ada, OK
  • Since 1905
Estimated valueMedium confidence
$5.6M
$3.0Mlikely range$7.7M
About 5.4× its yearly profit, typical for a company this size in its industry.
Revenue
$3.5M
a year
Profit (EBITDA)
$1.0M
30% of revenue
Employees
11
reported in 2020
Jon Moon
President · source
Some signs of a sale
moonbaker.comLinkedIn
Contact
Find Jon Moon on RocketReach Request removal or correction

How we got $5.6M

Based on its 11 employees and its payroll, both reported for PPP in 2020 and brought up to date.

11 employees × $209K each$2.3M
PPP payroll ÷ payroll's usual share of revenue$4.1M
Shown toward the top of its range×1.14
Revenue$3.5M
× 30% profit margin$1.0M
× 5.4 sale multiple = value$5.6M

· Own this business? Correct these figures

What we know

PPP loan, 2020
401(k) filing, 2025
No reported financials
Company website
Owner named

Signs of a sale Some signs of a sale

  • In business 121 years (since 1905)
  • Family in the business (Todd Moon, Insurance Advisor, Vice-President)

From public records and the company's website, not a statement that it's for sale.

What they do

Moon-Baker Agency is a Trusted Choice independent insurance agency in Ada, OK that offers personal and commercial insurance from multiple carriers, with a specialized focus on social and human service organizations.

Products & services
Auto InsuranceHome InsuranceBusiness InsuranceSocial & Human Services InsuranceBuilders Risk InsuranceMedicare Supplement InsuranceHealth & Life InsuranceOther InsuranceDirectors & Officers LiabilityProfessional LiabilityWorkers' CompensationCrime
Markets served
Social and human service organizationsGroup HomesHome & Community-based ServicesHospice CareChurchesBoys & Girls ClubsDay CareCharities
Service area
OklahomaTexasColoradoMissouri
Certifications
Trusted Choice Independent Insurance Agent

From the company's website. Industry: Insurance agencies.

Customers & suppliers

Suppliers & brands

  • AARP Hartford · brand it sells or installs

Possible customers nearby

The largest businesses within about 60 miles in the markets its website says it serves.

Home builders
Home health & senior care

Estimated value over time

▲ 30% since 2020
$0$3.2M$6.5M2020202120222023202420252026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Employees over time

▼ 9% since 2020
010202020202120222023202420251110
401(k) / retirement-plan participantsEmployees reported for PPP
Show as table
YearSourceEmployeesEst. revenueEst. EBITDA
2020PPP loan11$2.0M$585K
2020Form 55008$1.4M$426K
2021Form 550010$1.8M$532K
2022Form 550011$2.0M$585K
2023Form 550010$1.8M$532K
2024Form 550010$1.8M$532K
2025Form 550010$1.8M$532K

Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
MOON-BAKER AGENCY, INC.
this business
$3.5M$1.0M—
AAA Ada - Insurance/Membership Only
Ada
$806K$310K0.0 mi
JESSICA BECK INSURANCE AGENCY LLC
Ada · 2 employees
$312K$120K0.1 mi
Patrick Allford: Allstate Insurance
Ada
$806K$310K0.2 mi
Neighbors First Insurance
Ada
$806K$310K0.2 mi
Shelter Insurance - Casey Fowler
Ada
$806K$310K0.2 mi
BTW, INC
Ada · 6 employees
$1.6M$474K0.2 mi

The full calculation

Employees reported to the SBA11
Revenue from headcount (employees × revenue per employee for companies this size)$2.3M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$4.1M
Estimate: the two combined (geometric mean)$3.5M
EBITDA margin (industry, adjusted for size)30%
EBITDA = revenue × margin$1.0M

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$5.6M
Multiple for this size and industry5.4×
Value range$3.0M – $7.7M
Revenue range$2.3M – $4.0M
EBITDA range$687K – $1.2M
Industry (NAICS)Insurance Agencies and Brokerages (524210)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

People & advisors

Founded 1905
“We were founded in 1905 and have a rich history of talented, loyal, trustworthy, generous, & reverent employees and owners.”

Leadership

  • TM
    Todd Moon
    Insurance Advisor, Vice-President · Company website · source
  • CM
    Christi Moon
    Accounting and Financial Manager · Company website · source
  • DM
    Duane Murray
    Commercial Lines Producer · Company website · source
  • TG
    Tanya George
    Commercial Lines Account Manager · Company website · source
  • SH
    Staci Hayes
    Commercial Lines Account Manager · Company website · source
  • TJ
    Tami Jones-Johnson
    Personal Lines Account Manager · Company website · source
  • CB
    Crystal Bolles
    Personal Lines Account Manager · Company website · source
  • SY
    Stacey Yott
    Marketing/Community Outreach · Company website · source

Advisors

  • BankingVision BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

Vision Bank
PPP 2020
All 487 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/3/2020first$187K$189K11Vision Bank

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Moon-Baker Agency, Inc.

Moon-Baker Agency, Inc. is an insurance agencies company in Ada, Oklahoma, in business since 1905. It is owned by Jon Moon (President). Its estimated annual revenue is about $3.5M, with roughly $1.0M of EBITDA. It has about 10 employees. Its estimated business value is $5.6M (likely range $3.0M–$7.7M).

Common questions

Who owns Moon-Baker Agency, Inc.?
Moon-Baker Agency, Inc. is owned by Jon Moon (President), according to public sources such as the company's website or filings.
How much revenue does Moon-Baker Agency, Inc. make?
SeeBITDA estimates Moon-Baker Agency, Inc.'s annual revenue at about $3.5M (likely between $2.3M and $4.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Moon-Baker Agency, Inc. worth?
About $5.6M, roughly 5.4× its estimated EBITDA of $1.0M, typical for a insurance agencies company its size. Likely range: $3.0M–$7.7M.
How many employees does Moon-Baker Agency, Inc. have?
About 10, from its 2025 retirement-plan filing.
When was Moon-Baker Agency, Inc. founded?
Moon-Baker Agency, Inc. has been in business since 1905.