Murf's, LLC
- Kreg MurphreeOwner · Company website
How we got $1.3M
Based on its 6 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 47% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▲ 0% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 6 | $5.6M |
| 2023 | Form 5500 | 6 | $5.6M |
| 2024 | Form 5500 | 7 | $6.5M |
| 2025 | Form 5500 | 6 | $5.6M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
What we know
Signs of a sale Some signs of a sale
- In business 77 years (since 1949)
- Family in the business (Kreg Murphree, Owner)
From public records and the company's website, not a statement that it's for sale.
What they do
MURF'S Guns is an online firearms retailer based at 1814 N HWY 81 in Duncan, OK, selling firearms, parts, accessories, suppressors, optics and related gear.
From the company's website. Industry: Sporting and Recreational Goods and Supplies Merchant Wholesalers.
Customers & suppliers
Suppliers & brands
- Noveske Rifleworks · brand it sells or installs
- Sig Sauer · brand it sells or installs
- Browning · brand it sells or installs
- Magpul · brand it sells or installs
- Geissele Automatics · brand it sells or installs
- Hodgdon Powder · brand it sells or installs
- Ruger · brand it sells or installs
- Kimber · brand it sells or installs
- SilencerCo · brand it sells or installs
- Tippmann Arms · brand it sells or installs
- Marlin · brand it sells or installs
- Seekins Precision · brand it sells or installs
- Irregular Defense · brand it sells or installs
- Sobchak Security · brand it sells or installs
- Accurate · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| MURF'S, LLC this business | $5.5M | — |
| BOWREIT LLC Duncan · 1 employees | $1.3M | 2.5 mi |
| SOUTHWEST DRILL BITS, LLC Duncan | $4.2M | 6.1 mi |
| GILL'S WASTE OIL, LLC Lawton · 11 employees | $10.6M | 13.0 mi |
| A2Z GUNWORKS LLC Lawton · 1 employees | $1.4M | 16.5 mi |
| SANNER PIPE & SALVAGE, L.L.C. Velma · 28 employees | $31.9M | 17.8 mi |
| H & M RECYCLING, LLC Lawton · 5 employees | $3.5M | 24.1 mi |
The full calculation
| Employees reported to the SBA | 6 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $4.8M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $4.8M |
| Estimate: the two combined (geometric mean) | $5.5M |
| EBITDA margin (industry, adjusted for size) | 8% |
| EBITDA = revenue × margin | $456K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.3M |
| Multiple for this size and industry | 2.9× |
| Value range | $696K – $1.8M |
| Revenue range | $3.6M – $6.2M |
| EBITDA range | $300K – $520K |
| Industry (NAICS) | Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
“Eventually, Clinton brought his sons Ken and Kreg Murphree on board to make it a family business.”
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/9/2020 | first | $59K | 6 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Murf's, LLC
Murf's, LLC is a family-owned sporting and recreational goods and supplies merchant wholesalers company in Duncan, Oklahoma, in business since 1949. It is owned by Kale Murphree. Its estimated annual revenue is about $5.5M, with roughly $456K of EBITDA. It has about 6 employees. Its estimated business value is $1.3M (likely range $696K–$1.8M).
Common questions
- Who owns Murf's, LLC?
- Murf's, LLC is owned by Kale Murphree, according to public sources such as the company's website or filings.
- How much revenue does Murf's, LLC make?
- SeeBITDA estimates Murf's, LLC's annual revenue at about $5.5M (likely between $3.6M and $6.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Murf's, LLC worth?
- About $1.3M, roughly 2.9× its estimated EBITDA of $456K, typical for a sporting and recreational goods and supplies merchant wholesalers company its size. Likely range: $696K–$1.8M.
- How many employees does Murf's, LLC have?
- About 6, from its 2025 retirement-plan filing.
- When was Murf's, LLC founded?
- Murf's, LLC has been in business since 1949.