Naughty and Nice LLC
How we got $364K
Based on its 5 employees and its payroll, both reported for PPP in 2021 and brought up to date.
What we know
Estimated value over time
▲ 12% since 2021Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| NAUGHTY AND NICE LLC this business | $2.0M | — |
| JSM COMPUTERS LLC Oklahoma City · 11 employees | $3.7M | 1.4 mi |
| LITTLE BIG BOX Oklahoma City · 10 employees | $5.0M | 1.7 mi |
| DENISE'S PIECES Oklahoma City · 1 employees | $731K | 1.9 mi |
| SOONER RUBBER PRODUCTS CO. Oklahoma City · 19 employees | $14.0M | 2.0 mi |
| S&S REGIONAL CORP Oklahoma City · 3 employees | $1.8M | 2.3 mi |
| GREY INDUSTRIES INC Oklahoma City · 8 employees | $3.5M | 2.4 mi |
The full calculation
| Employees reported to the SBA | 5 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $2.1M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $1.5M |
| Estimate: the two combined (geometric mean) | $2.0M |
| EBITDA margin (industry, adjusted for size) | 9% |
| EBITDA = revenue × margin | $182K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $364K |
| Multiple for this size and industry | 2× |
| Value range | $192K – $498K |
| Revenue range | $1.3M – $2.3M |
| EBITDA range | $120K – $208K |
| Industry (NAICS) | Retail Trade (453998) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingCross River BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Cross River Bank PPP 2021 | All 589 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 1/22/2021 | first | $22K | 5 |
About Naughty and Nice LLC
Naughty and Nice LLC is a retail trade company in Oklahoma City, Oklahoma. Its estimated annual revenue is about $2.0M, with roughly $182K of EBITDA. It has about 5 employees. Its estimated business value is $364K (likely range $192K–$498K).
Common questions
- Who owns Naughty and Nice LLC?
- The owner of Naughty and Nice LLC isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Naughty and Nice LLC make?
- SeeBITDA estimates Naughty and Nice LLC's annual revenue at about $2.0M (likely between $1.3M and $2.3M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Naughty and Nice LLC worth?
- About $364K, roughly 2× its estimated EBITDA of $182K, typical for a retail trade company its size. Likely range: $192K–$498K.
- How many employees does Naughty and Nice LLC have?
- About 5, as reported on its PPP loan.