Nelly's Security LLC
How we got $3.2M
Based on its 15 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
What they do
Nelly's Security sells CCTV, access control, intrusion alarm and ID management equipment and networking products through its online store, and offers Lifetime Tech Support and a 60 Day Guarantee.
From the company's website. Industry: Electrical apparatus and equipment, wiring supplies, and related equipment merchant wholesalers.
Customers & suppliers
Suppliers & brands
- Uniview · brand it sells or installs
- Guard Series · brand it sells or installs
- L-Series · brand it sells or installs
- Hanwha Vision · brand it sells or installs
- Alarm.com · brand it sells or installs
- ZKTeco USA · brand it sells or installs
- PDK · brand it sells or installs
- Akuvox · brand it sells or installs
- Suprema · brand it sells or installs
- Centrios · brand it sells or installs
- 2GIG · brand it sells or installs
- Qolsys · brand it sells or installs
- IP Cam Power · brand it sells or installs
- TP-Link · brand it sells or installs
- Ubiquiti · brand it sells or installs
Estimated value over time
▲ 36% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▲ 20% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 15 | $9.9M |
| 2020 | Form 5500 | 11 | $7.2M |
| 2021 | Form 5500 | 15 | $9.9M |
| 2022 | Form 5500 | 18 | $11.8M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| NELLY'S SECURITY LLC this business | $12.1M | — |
| BROKEN ARROW ELECTRIC SUPPLY INC. Broken Arrow · 143 employees | $170.8M | 1.1 mi |
| ALLIED BROADCAST GROUP, LLC Broken Arrow · 7 employees | $10.8M | 1.8 mi |
| STONE TECHNICAL GROUP LLC Tulsa · 2 employees | $1.9M | 1.9 mi |
| MICROFRAME CORPORATION Broken Arrow · 15 employees | $26.6M | 2.2 mi |
| LEVELING 8 INC Broken Arrow · 72 employees | $61.1M | 2.4 mi |
| OPTRONICS INTERNATIONAL LLC Tulsa · 78 employees | $75.5M | 2.7 mi |
The full calculation
| Employees reported to the SBA | 15 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $14.5M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $7.7M |
| Estimate: the two combined (geometric mean) | $12.1M |
| EBITDA margin (industry, adjusted for size) | 7% |
| EBITDA = revenue × margin | $890K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $3.2M |
| Multiple for this size and industry | 3.6× |
| Value range | $1.7M – $4.4M |
| Revenue range | $8.0M – $13.8M |
| EBITDA range | $585K – $1.0M |
| Industry (NAICS) | Electrical apparatus and equipment, wiring supplies, and related equipment merchant wholesalers (423610) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingSecurity BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Security Bank PPP 2020 | All 617 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/4/2020 | first | $118K | 15 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Nelly's Security LLC
Nelly's Security LLC is an electrical apparatus and equipment, wiring supplies, and related equipment merchant wholesalers company in Broken Arrow, Oklahoma, in business since 2012. Its estimated annual revenue is about $12.1M, with roughly $890K of EBITDA. It has about 18 employees. Its estimated business value is $3.2M (likely range $1.7M–$4.4M).
Common questions
- Who owns Nelly's Security LLC?
- The owner of Nelly's Security LLC isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Nelly's Security LLC make?
- SeeBITDA estimates Nelly's Security LLC's annual revenue at about $12.1M (likely between $8.0M and $13.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Nelly's Security LLC worth?
- About $3.2M, roughly 3.6× its estimated EBITDA of $890K, typical for a electrical apparatus and equipment, wiring supplies, and related equipment merchant wholesalers company its size. Likely range: $1.7M–$4.4M.
- How many employees does Nelly's Security LLC have?
- About 18, from its 2022 retirement-plan filing.
- When was Nelly's Security LLC founded?
- Nelly's Security LLC has been in business since 2012.