SeeBITDAOklahoma

Nelson Auto Group, LLC

  • 10010 S MEMORIAL DR, Tulsa, OK
  • Since 2013
Estimated valueMedium confidence
$1.2M
$640Klikely range$1.7M
About 2.7× its yearly profit, typical for a company this size in its industry.
Revenue
$4.0M
a year
Profit (EBITDA)
$450K
11% of revenue
Employees
11
reported in 2020
Robert Nelson
Founder · source

How we got $1.2M

Based on its 11 employees and its payroll, both reported for PPP in 2020 and brought up to date.

11 employees × $235K each$2.6M
PPP payroll ÷ payroll's usual share of revenue$4.7M
Shown toward the top of its range×1.14
Revenue$4.0M
× 11% profit margin$450K
× 2.7 sale multiple = value$1.2M

· Own this business? Correct these figures

What we know

PPP loan, 2020
No 401(k) filing
No reported financials
Company website
Owner named

What they do

Nelson Cars is a locally owned group of auto dealerships in Oklahoma, Tennessee and Arkansas that sells new, pre-owned and Certified Pre-Owned vehicles, buys used cars from sellers, and offers service and finance support for car owners.

Products & services
sell your carSell2NelsonCarsMobile Purchasing unitoil changetire rotationtune upmaintenanceauto repairfull circle inspectionvehicle finance and protectionNELSON SERVICE CENTER
Service area
OklahomaTennesseeArkansasTulsa, OKBroken Arrow, OKNorman, OKBixby, OKMurfreesboro, TN
Certifications
Factory-trained technicianscertified Technician

From the company's website. Industry: Auto repair.

Customers & suppliers

Suppliers & brands

  • Nissan · brand it sells or installs
  • Mazda · brand it sells or installs

Estimated value over time

▲ 57% since 2020
$0$699K$1.4M20202026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
NELSON AUTO GROUP, LLC
this business
$4.0M$450K—
LAUNCH CAR WASH, LLC
Tulsa · 4 employees
$1.1M$145K0.1 mi
Hibdon Tires Plus
Tulsa
$1.4M$190K0.5 mi
Hourglass Auto Spa
Tulsa
$1.4M$190K0.6 mi
Auto Oasis Car Wash
Tulsa
$1.4M$190K0.6 mi
Maserati of Tulsa
Tulsa
$1.4M$190K0.6 mi
Gateway Tires - South Tulsa
Tulsa
$1.4M$190K0.6 mi

The full calculation

Employees reported to the SBA11
Revenue from headcount (employees × revenue per employee for companies this size)$2.6M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$4.7M
Estimate: the two combined (geometric mean)$4.0M
EBITDA margin (industry, adjusted for size)11%
EBITDA = revenue × margin$450K

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$1.2M
Multiple for this size and industry2.7×
Value range$640K – $1.7M
Revenue range$2.6M – $4.5M
EBITDA range$296K – $513K
Industry (NAICS)General Automotive Repair (811111)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

People & advisors

Founded by ROBERT D. NELSON
“For over 50 years now the Nelson family has been a part of automotive retail.”

Advisors

  • BankingFirstar BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

Firstar Bank
PPP 2020
All 380 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/4/2020first$170K$171K11Firstar Bank

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Nelson Auto Group, LLC

Nelson Auto Group, LLC is an auto repair company in Tulsa, Oklahoma, in business since 2013. It is owned by Robert Nelson (Founder). Its estimated annual revenue is about $4.0M, with roughly $450K of EBITDA. It has about 11 employees. Its estimated business value is $1.2M (likely range $640K–$1.7M).

Common questions

Who owns Nelson Auto Group, LLC?
Nelson Auto Group, LLC is owned by Robert Nelson (Founder), according to public sources such as the company's website or filings.
How much revenue does Nelson Auto Group, LLC make?
SeeBITDA estimates Nelson Auto Group, LLC's annual revenue at about $4.0M (likely between $2.6M and $4.5M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Nelson Auto Group, LLC worth?
About $1.2M, roughly 2.7× its estimated EBITDA of $450K, typical for a auto repair company its size. Likely range: $640K–$1.7M.
How many employees does Nelson Auto Group, LLC have?
About 11, as reported on its PPP loan.
When was Nelson Auto Group, LLC founded?
Nelson Auto Group, LLC has been in business since 2013.