SeeBITDAOklahoma

New Leaf Floral, Inc

Retail Trade
  • 2500 N MAY AVE, Oklahoma City, OK
  • 2 locations
  • Since 2003
  • NAICS 453110
Estimated valueMedium confidence
$1.2M
$606Klikely range$1.6M
About 2.4× its yearly profit, typical for a company this size in its industry.
Revenue
$5.8M
a year
Profit (EBITDA)
$480K
8% of revenue
Employees
24
reported in 2020
Leadership
Greg Davis and Mark Myers
Founders · source
Likely to sell

How we got $1.2M

Based on its 24 employees and its payroll, both reported for PPP in 2020 and brought up to date.

24 employees × $209K each$5.0M
PPP payroll ÷ payroll's usual share of revenue$5.2M
Shown toward the top of its range×1.14
Revenue$5.8M
× 8% profit margin$480K
× 2.4 sale multiple = value$1.2M

· Own this business? Correct these figures

Estimated value over time

▲ 23% since 2020
$0$1.3M$2.6M202020212022202320242026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Employees over time

▼ 33% since 2020
050100202020212022202320242416
401(k) / retirement-plan participantsEmployees reported for PPP
Show as table
YearSourceEmployeesEst. revenueEst. EBITDA
2020PPP loan24$7.2M$594K
2020Form 550035$10.5M$866K
2021Form 550055$16.5M$1.4M
2022Form 550048$14.4M$1.2M
2023Form 550011$3.3M$272K
2024Form 550016$4.8M$396K

Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.

What we know

PPP loan, 2020
401(k) filing, 2024
No reported financials
Company website
Owner named
2 locations found

Signs of a sale Likely to sell

  • In business 23 years (since 2003)
  • Founder still runs it after 23 years
  • Headcount down 71% since 2021 (retirement plan filings)

From public records and the company's website, not a statement that it's for sale.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
NEW LEAF FLORAL, INC
this business
$5.8M$480K—
FLOWER MOXIE, LLC
Oklahoma City · 5 employees
$1.1M$111K0.6 mi
HOWARD BROTHERS FLORIST
Oklahoma City · 5 employees
$901K$90K1.9 mi
A DATE WITH IRIS
Oklahoma City · 2 employees
$962K$96K2.4 mi
MORRISON FLORAL COMPANY
Warr Acres · 6 employees
$1.3M$134K2.7 mi
YOURS TRULY FLORAL DESIGN LLC
Oklahoma City · 2 employees
$470K$55K2.8 mi
THE PLANT SHOPPE
Oklahoma City · 4 employees
$1.1M$113K2.9 mi

The full calculation

Employees reported to the SBA24
Revenue from headcount (employees × revenue per employee for companies this size)$5.0M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$5.2M
Estimate: the two combined (geometric mean)$5.8M
EBITDA margin (industry, adjusted for size)8%
EBITDA = revenue × margin$480K

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$1.2M
Multiple for this size and industry2.4×
Value range$606K – $1.6M
Revenue range$3.8M – $6.6M
EBITDA range$316K – $547K
Industry (NAICS)Retail Trade (453110)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Advisors

  • BankingFirst-Citizens Bank & Trust Company, Watermark BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

First-Citizens Bank & Trust Company
PPP 2020
All 78 borrowers →
Watermark Bank
PPP 2021
All 109 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/15/2020first$142K$144K20First-Citizens Bank & Trust Company
5/5/2021second$117K$118K24Watermark Bank

2 locations

2500 N MAY AVEOklahoma CityThis listing
9219 N Pennsylvania PlOklahoma CityView

Revenue, profit and value are for the whole company.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About New Leaf Floral, Inc

New Leaf Floral, Inc is a retail trade company in Oklahoma City, Oklahoma, in business since 2003. It is owned by Greg Davis and Mark Myers (Founders). Its estimated annual revenue is about $5.8M, with roughly $480K of EBITDA. It has about 16 employees. Its estimated business value is $1.2M (likely range $606K–$1.6M). It has 2 locations.

Common questions

Who owns New Leaf Floral, Inc?
New Leaf Floral, Inc is owned by Greg Davis and Mark Myers (Founders), according to public sources such as the company's website or filings.
How much revenue does New Leaf Floral, Inc make?
SeeBITDA estimates New Leaf Floral, Inc's annual revenue at about $5.8M (likely between $3.8M and $6.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is New Leaf Floral, Inc worth?
About $1.2M, roughly 2.4× its estimated EBITDA of $480K, typical for a retail trade company its size. Likely range: $606K–$1.6M.
How many employees does New Leaf Floral, Inc have?
About 16, from its 2024 retirement-plan filing.
When was New Leaf Floral, Inc founded?
New Leaf Floral, Inc has been in business since 2003.
Is New Leaf Floral, Inc for sale?
There's no public listing, but it shows signs that often come before a sale: in business 23 years (since 2003); founder still runs it after 23 years; headcount down 71% since 2021 (retirement plan filings).