How we got $357K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Umber is a curated modern and vintage clothing boutique in Tulsa, Oklahoma, selling apparel, accessories, gifts and home goods, with a second shop, Bodega by Umber, inside Mother Road Market.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Umber this business | $1.7M | — |
| Pat Morgan's Children's Fashion Store Tulsa | $1.7M | 0.0 mi |
| Ella + Orchid Tulsa | $1.7M | 0.1 mi |
| Jenkins and Co Tulsa | $4.0M | 0.1 mi |
| VIDEON INC Tulsa · 2 employees | $929K | 0.2 mi |
| Jeser Reglazing Tulsa | $4.0M | 0.2 mi |
| BrdyBlu Piercing and Jewelry Boutique Tulsa | $4.0M | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $357K |
| Multiple for this size and industry | 2× |
| Value range | $110K – $558K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $656K – $2.2M |
| EBITDA range | $69K – $233K |
| Industry (NAICS) | Retail Trade (448) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Founded by Mexican-American entrepreneur Ana Carolina Gonzalez Hammock in June 2021, the boutique was born from a desire to create connection—offering a space where personal style feels expressive, thoughtful, and entirely your own.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Umber
Umber is a retail trade company in Tulsa, Oklahoma, in business since 2021. It is owned by Ana Carolina Gonzalez Hammock (Founder). Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).
Common questions
- Who owns Umber?
- Umber is owned by Ana Carolina Gonzalez Hammock (Founder), according to public sources such as the company's website or filings.
- How much revenue does Umber make?
- SeeBITDA estimates Umber's annual revenue at about $1.7M (likely between $656K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Umber worth?
- About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
- When was Umber founded?
- Umber has been in business since 2021.