Rhea Lana's of Broken Arrow
How we got $381K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 29 years (since 1997)
- Founder still runs it after 29 years
From public records and the company's website, not a statement that it's for sale.
What they do
Rhea Lana's is a semi-annual children's consignment event in Broken Arrow, OK, where families sell gently used children's clothes, shoes, toys, books, baby equipment and maternity clothes to the public. Consignors receive a percentage of sales.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Rhea Lana's of Broken Arrow this business | $2.1M | — |
| Just Between Friends Broken Arrow | $2.1M | 0.0 mi |
| Rhema Book And Gift Store Broken Arrow | $2.0M | 0.2 mi |
| A Memory To Scrap Broken Arrow | $2.0M | 0.2 mi |
| Better Sound Hearing Aid Svc Broken Arrow | $2.1M | 0.2 mi |
| Miracle-Ear Hearing Aid Center Broken-Arrow | $2.1M | 0.2 mi |
| Georgia's Arts and Crafts Studio Broken Arrow | $2.0M | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $381K |
| Multiple for this size and industry | 2× |
| Value range | $119K – $625K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $821K – $2.9M |
| EBITDA range | $74K – $261K |
| Industry (NAICS) | Retail Trade (453) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“Rhea Lana Riner's first consignment sale was in 1997 with 11 consignors and 3 clothing racks in her living room!”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Rhea Lana's of Broken Arrow
Rhea Lana's of Broken Arrow is a retail trade company in Broken Arrow, Oklahoma, in business since 1997. It is owned by Rhea Lana Riner (Founder). Its estimated annual revenue is about $2.1M, with roughly $190K of EBITDA. Its estimated business value is $381K (likely range $119K–$625K).
Common questions
- Who owns Rhea Lana's of Broken Arrow?
- Rhea Lana's of Broken Arrow is owned by Rhea Lana Riner (Founder), according to public sources such as the company's website or filings.
- How much revenue does Rhea Lana's of Broken Arrow make?
- SeeBITDA estimates Rhea Lana's of Broken Arrow's annual revenue at about $2.1M (likely between $821K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Rhea Lana's of Broken Arrow worth?
- About $381K, roughly 2× its estimated EBITDA of $190K, typical for a retail trade company its size. Likely range: $119K–$625K.
- When was Rhea Lana's of Broken Arrow founded?
- Rhea Lana's of Broken Arrow has been in business since 1997.
- Is Rhea Lana's of Broken Arrow for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 29 years (since 1997); founder still runs it after 29 years.