Whatever It Takes
- Jim HiteVice President of Finance/CFO · Company website
- Ted WelterVice President of Corporate Operations · Company website
- Kelly HammockVice President of Branch Operations · Company website
- Scott DavisVice President of Sales · Company website
- Andy MontgomeryVice President of Sales · Company website
How we got $253K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 27 years (since 1999)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Whatever It Takes Transmission, Inc. sells automatic and standard transmission products, converters, parts and rebuild kits, with a catalog and transmission guide by vehicle make.
From the company's website. Industry: Automotive Parts, Accessories, and Tire Retailers.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Whatever It Takes this business | $2.3M | — |
| DAVID'S CUSTOM WHEEL AND TIRES Tulsa · 9 employees | $2.1M | 0.1 mi |
| O'Reilly Auto Parts Tulsa | $2.3M | 0.2 mi |
| Quality Hitch Truck Accessory Outpost Tulsa | $2.3M | 0.9 mi |
| Phillips Muscle Car Parts Tulsa | $2.3M | 1.0 mi |
| TruckPro, a FleetPride Company Tulsa | $2.3M | 1.3 mi |
| GLB, INC. Tulsa · 1 employees | $538K | 2.0 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $253K |
| Multiple for this size and industry | 2× |
| Value range | $90K – $416K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Automotive Parts, Accessories, and Tire Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (5%). Treat these as a rough guide.
| Revenue range | $1.0M – $3.2M |
| EBITDA range | $56K – $173K |
| Industry (NAICS) | Automotive Parts, Accessories, and Tire Retailers (4413) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Whatever It Takes
Whatever It Takes is an automotive parts, accessories, and tire retailers company in Tulsa, Oklahoma, in business since 1999. It is owned by Rodney Peters (CEO). Its estimated annual revenue is about $2.3M, with roughly $126K of EBITDA. Its estimated business value is $253K (likely range $90K–$416K).
Common questions
- Who owns Whatever It Takes?
- Whatever It Takes is owned by Rodney Peters (CEO), according to public sources such as the company's website or filings.
- How much revenue does Whatever It Takes make?
- SeeBITDA estimates Whatever It Takes's annual revenue at about $2.3M (likely between $1.0M and $3.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Whatever It Takes worth?
- About $253K, roughly 2× its estimated EBITDA of $126K, typical for a automotive parts, accessories, and tire retailers company its size. Likely range: $90K–$416K.
- When was Whatever It Takes founded?
- Whatever It Takes has been in business since 1999.