The Penny News
How we got $1.3M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
The Penny News is a print and online newspaper and classified ads publication in Elk City, Oklahoma, offering news, sports, weather, events and classifieds. It says its classifieds reach more potential buyers and sellers than any other print media in Western Oklahoma and the Texas Panhandle.
From the company's website. Industry: Information.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| The Penny News this business | $1.8M | — |
| KECO 96.5 Radio Elk City | $1.8M | 0.0 mi |
| Bigelktv Elk City | $1.8M | 0.0 mi |
| PARAGON COMMUNICATIONS, INC. Elk City · 20 employees | $5.7M | 0.0 mi |
| PARAGON COMMUNICATION INC. Elk City · 20 employees | $5.7M | 0.3 mi |
| Dart Phone Elk City | $1.3M | 1.0 mi |
| BECKHAM COUNTY MEDIA, LLC Elk City · 5 employees | $1.1M | 1.7 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.3M |
| Multiple for this size and industry | 3× |
| Value range | $355K – $2.5M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Information businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (24%). Treat these as a rough guide.
| Revenue range | $618K – $2.9M |
| EBITDA range | $148K – $683K |
| Industry (NAICS) | Information (51) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About The Penny News
The Penny News is an information company in Elk City, Oklahoma, in business since 2019. Its estimated annual revenue is about $1.8M, with roughly $436K of EBITDA. Its estimated business value is $1.3M (likely range $355K–$2.5M).
Common questions
- Who owns The Penny News?
- The owner of The Penny News isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does The Penny News make?
- SeeBITDA estimates The Penny News's annual revenue at about $1.8M (likely between $618K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is The Penny News worth?
- About $1.3M, roughly 3× its estimated EBITDA of $436K, typical for a information company its size. Likely range: $355K–$2.5M.
- When was The Penny News founded?
- The Penny News has been in business since 2019.