Red Coyote Running and Fitness
How we got $776K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Unlikely to sell soon
- In business 17 years (since 2009)
- Family in the business (Jon Beck, Co-owner)
From public records and the company's website, not a statement that it's for sale.
What they do
Red Coyote Running and Fitness is a running and fitness retail store with locations in Oklahoma City metro, offering gear, shoes, gait analysis, and training programs for runners of all levels.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Customers
- Girls on the Run · named on its website
- Cleats for Kids · named on its website
- COOP Aleworks · named on its website
Suppliers & brands
- Saucony · brand it sells or installs
- Altra · brand it sells or installs
- Brooks · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Red Coyote Running and Fitness this business | $3.4M | — |
| The Modern Prairie Craftsman Norman | $4.2M | 0.0 mi |
| Re:supply Norman | $3.0M | 0.1 mi |
| Main Street Photo-Video Norman | $1.5M | 0.1 mi |
| We Grow Oklahoma Norman | $4.2M | 0.1 mi |
| Candy Creek Photography Norman | $1.5M | 0.1 mi |
| It's a Shopping Thing Norman | $1.7M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $776K |
| Multiple for this size and industry | 2.4× |
| Value range | $239K – $1.2M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (10%). Treat these as a rough guide.
| Revenue range | $1.3M – $4.4M |
| EBITDA range | $125K – $421K |
| Industry (NAICS) | Retail Trade (448) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“Red Coyote Running and Fitness was founded to actively promote a healthy lifestyle in the Oklahoma City and surrounding communities.”
Leadership
- JBJon BeckCo-owner · Company website · source
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
2 locations
| 426 E Main St | Norman | This listing |
| 1300 W Covell Rd | Edmond | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Red Coyote Running and Fitness
Red Coyote Running and Fitness is a retail trade company in Norman, Oklahoma, in business since 2009. It is owned by Burke and Jon Beck (Co-owner). Its estimated annual revenue is about $3.4M, with roughly $323K of EBITDA. Its estimated business value is $776K (likely range $239K–$1.2M). It has 2 locations.
Common questions
- Who owns Red Coyote Running and Fitness?
- Red Coyote Running and Fitness is owned by Burke and Jon Beck (Co-owner), according to public sources such as the company's website or filings.
- How much revenue does Red Coyote Running and Fitness make?
- SeeBITDA estimates Red Coyote Running and Fitness's annual revenue at about $3.4M (likely between $1.3M and $4.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Red Coyote Running and Fitness worth?
- About $776K, roughly 2.4× its estimated EBITDA of $323K, typical for a retail trade company its size. Likely range: $239K–$1.2M.
- When was Red Coyote Running and Fitness founded?
- Red Coyote Running and Fitness has been in business since 2009.