SeeBITDAOklahoma

Freedom Chrysler Dodge Jeep Ram Fiat by Ed Morse Service Center

  • 2516 University Blvd, Durant, OK
  • Since 2020
Estimated valueLow confidence
$3.0M
$367Klikely range$6.8M
About 3× its yearly profit, typical for a company this size in its industry.
Revenue
$22.7M
a year
Profit (EBITDA)
$997K
4% of revenue
Employees
—
not reported
Owner not found yet
We haven't found the owner in public records

How we got $3.0M

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical car dealers business in Oklahoma$22.7M
Revenue$22.7M
× 4% profit margin$997K
× 3 sale multiple = value$3.0M

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner not found

What they do

Freedom Chrysler Dodge Jeep RAM FIAT By Ed Morse is a car dealership in Durant, OK, selling new and used Chrysler, Dodge, Jeep, Ram and Fiat vehicles and offering service and parts. It serves Oklahoma drivers, including those from Ardmore, Atoka and Hugo.

Products & services
New vehiclesUsed vehiclesService CenterAuto repairPartsFinance DepartmentExtended WarrantiesLease Return ProgramGenuine Mopar Parts
Markets served
Oklahoma drivers
Service area
Durant, OKArdmoreAtokaHugoAdaOklahoma
Certifications
Certified Service ExpertsCertified Pre-Owned

From the company's website. Industry: Car dealers.

Customers & suppliers

Suppliers & brands

  • Chrysler · brand it sells or installs
  • Dodge · brand it sells or installs
  • Jeep · brand it sells or installs
  • Ram · brand it sells or installs
  • Fiat · brand it sells or installs
  • Mopar · brand it sells or installs
  • Capital One · brand it sells or installs
  • NAPA Auto Parts · brand it sells or installs

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Freedom Chrysler Dodge Jeep Ram Fiat by Ed Morse Service Center
this business
$22.7M$997K—
Hoyte Chrysler Durant
Durant
$22.7M$997K0.0 mi
EMAG AUTOMOTIVE DURANT OK F3 LLC
Durant · 39 employees
$47.3M$1.9M0.1 mi
STUTEVILLE CHEVROLET OF DURANT, L.L.C.
Durant · 36 employees
$50.0M$2.0M0.2 mi
KOOL KAR AUTOMOTIVE LLC
Durant · 4 employees
$6.9M$346K0.3 mi
KOOL KAR SALES, LLC
Durant · 6 employees
$9.0M$393K0.3 mi
Banks Motor Co
Durant
$22.7M$997K0.3 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$3.0M
Multiple for this size and industry3×
Value range$367K – $6.8M

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Automobile dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (4%). Treat these as a rough guide.

Revenue range$3.5M – $43.0M
EBITDA range$153K – $1.9M
Industry (NAICS)Automobile dealers (4411)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Freedom Chrysler Dodge Jeep Ram Fiat by Ed Morse Service Center

Freedom Chrysler Dodge Jeep Ram Fiat by Ed Morse Service Center is a car dealers company in Durant, Oklahoma, in business since 2020. Its estimated annual revenue is about $22.7M, with roughly $997K of EBITDA. Its estimated business value is $3.0M (likely range $367K–$6.8M).

Common questions

Who owns Freedom Chrysler Dodge Jeep Ram Fiat by Ed Morse Service Center?
The owner of Freedom Chrysler Dodge Jeep Ram Fiat by Ed Morse Service Center isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
How much revenue does Freedom Chrysler Dodge Jeep Ram Fiat by Ed Morse Service Center make?
SeeBITDA estimates Freedom Chrysler Dodge Jeep Ram Fiat by Ed Morse Service Center's annual revenue at about $22.7M (likely between $3.5M and $43.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Freedom Chrysler Dodge Jeep Ram Fiat by Ed Morse Service Center worth?
About $3.0M, roughly 3× its estimated EBITDA of $997K, typical for a car dealers company its size. Likely range: $367K–$6.8M.
When was Freedom Chrysler Dodge Jeep Ram Fiat by Ed Morse Service Center founded?
Freedom Chrysler Dodge Jeep Ram Fiat by Ed Morse Service Center has been in business since 2020.